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Digital Art Garden

HAKUTEN / WOW / TLD

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Client
Tokyo Midtown
Floor area
900.00 ㎡
Completion
2018

The theme is “staying cool in the Japanese summer”. Roppongi is an area in the heart of Tokyo that is always full of life and packed with a diversity of people. Our task was to design a spot in this area that would offer a new way to enjoy the summer. We set up a large rectangular 20 by 40-meter engawa on the lawn to serve as a stage and frame. (*An engawa is a distinctive architectural feature of traditional Japanese houses resembling a veranda. It is emblematic of a good life; a place where one can sit and take in the outdoor ambiance or chat with loved ones.) We filled this space with mist that changed from moment to moment and a digital lighting system displaying fireworks comprised of around 6,000 LEDs. Over 50,000 people visited the space, relaxed on the engawa, and watched the image of a Japanese summer unfold beneath their feet. An impressive 97% of those visitors said they could feel the summer coolness. The work offered visitors an experience that refreshed both their bodies and minds amid the summer evening heat. Additionally, 75% of the visitors came to the Roppongi Midtown area for the first time, and out of all visitors to the entire complex, 44% came solely to see this installation.