From 5000 sq m to 50 sq m, from the green fields to the city centre, from offline to online - that's "Decathlon Connect". We have developed a new store on 220 sq m in Munich's Stachus Passagen, 50 sqm in Stuttgart Königstraße. Total immersion into the Decathlon Universe: The new city store seamlessly links the well-known with the brand new, the online with the offline, and provides maximum flexibility and experience in a minimalistic area. Three designated zones presented in corporate colours give structure to the brand’s space and also provide quick orientation: blue for "Sports Experience", dark grey the "Retail Zone", white the "Daily Pick Up Zone". In the centre the Digital World in Decathlon blue. Order Seats with integrated tablets offer instant access to the online shop with its 35,000 products. Interactive screens provide additional product information and create a further connection to the digital world. Even the traditional store can be virtually experienced with by the interactive game “Run the Store”. The “Action Cube” invites you to experience authentically the most popular sports disciplines – from snowboarding to dirt biking - by using Decathlon products. Online ordered goods can be collected in the “Click & Collect Area”, visibly integrated into the design concept. The Daily Pick Upper however needs more: to revitalise him for his trip the sporty city dweller also needs food and emergency equipment, to be found in the "Munich City Survival Area”.
Decathlon Connect - Reduced to the Max
kplus konzept GmbH

1 / 9
Designer
kplus konzept GmbH
Client
Decathlon - DD-Unternehmensentwicklungs GmbH
Floor area
220.00 ㎡
Completion
2016