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Date 19 Flagship Store

Two Eight Group

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Bronze
A fashion tree that goes from the column to the ceiling was created using prefabricated aluminum alloy forms. - Biao Mu
Down the corridor, the huge ceiling design has filtered natural light into a more mellow light. - Biao Mu
The architecture's openness has blurred the distinctions between inside and outside, making the area more welcoming to the public. - Biao Mu
A fashion tree that goes from the column to the ceiling was created using prefabricated aluminum alloy forms. - Biao Mu

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
5.24
6.04
5.74
5.53
5.64
Sandra Adrian Asplund
Sandra Adrian Asplund Creative Director at Asplund Collection Stockholm
5.63
5.77
7.3
6.05
6.19
Frederik Bellermann
Frederik Bellermann Strategic Marketing Manager at Wilkhahn Wilkening+Hahne
4.45
5.6
6.24
6.02
5.58
Guillermo Blanco
Guillermo Blanco Design Director at Worldesignteam
5
6.1
6.02
6.1
5.81
James Dilley
James Dilley Director | Head of Hospitality and Interior Design at Jestico + Whiles
5
6.95
5
5
5.49
Gem Barton
Gem Barton Senior Tutor at Royal College of Art
4.12
5.4
4.37
3.8
4.42
Ava Watson
Ava Watson Multidisciplinary Designer at Ava Watson
5.88
7.6
6.24
5.6
6.33
Paulo Rocha
Paulo Rocha Partner at  KPMB Architects
5.5
6
6
5
5.63
Luisa Norbis
Luisa Norbis Interior Designer and Journalist at Luisa Norbis
5
5
5
5
5
Nathan Allen
Nathan Allen Head of Global Sustainability Programs & Partnerships at Google
5.38
5.82
5.35
5.58
5.53
Ricardo Seola
Ricardo Seola Creative Director and Photography Professor at Ricardo Seola and NABA Milano
5.38
6.38
5.81
6.31
5.97
Wang Xiaodong
Wang Xiaodong Principal at Zhejiang University Architectural Design and Research Institute
6.12
5.74
6.11
6
5.99
Virginia Lung
Virginia Lung Design Director at One Plus Partnership
5.45
6.1
5.38
5.95
5.72
Client
Date 19
Floor area
260 ㎡
Completion
2021
Budget
$ 130,000

Date 19 Wuhan is a boutique appeal store as well as a platform for emerging designers. Located in Wuhan, China, the Date 19 Flagship store was intended to encapsulate the essence of pop culture. Through a continuous movement from the column to ceiling by prefabricated aluminum metal form, an openness space transforms the traditional retail experience to an outside and landscape journey.

 The concept is a fashion tree, which references to the Date 19 label. Prefabricated aluminum metal forms have been used to build a fashion tree that runs from the column to the ceiling. Fashion products are transformed into fruit that hangs from a tree. 

Three new retail concepts have been added to the Date 19 flagship store. First and foremost, public-friendly design. The openness of the architecture has blurred the lines between inside and outside, making the area more welcoming to the public. The second step is to turn a shopping trip into a journey. A fashion tree has been incorporated into a natural and outdoor environment. Finally, combining a clothing store and a café results in a hybrid firm. This apparel store will retain more clients if it has a café with art toys. 

This room is filled with design. Here are some of the typical characteristics that distinguish this store. To begin, design the ceiling and column as a whole to create a fashion tree scenario. The garment has become the fruit of this stylish tree by developing a hanger with stainless steel string. Following that, the exhibiting shelves feature a variety of looks. Plates to exhibit accessories, for example, are made of stainless steel and are constructed as a mortise to fit into a tendon embedded in the wall. The art toy cabinet was created as an extension of the fashion tree. The core Cutting cube with monochromatic tiles then produces various volume and also matches a geometric form with an organic form. 

A continual movement of the ceiling has unveiled a deliberate circulation. Because the original location was designed in the shape of a "c," The reception and fitting rooms are located in the central area. The boutique sector on the south side features designer apparel and accessories. The East Side is known for its homegrown designers. A café with a bar and chairs is located on the north side. Depending on where they are positioned, the track lights installed between the ceiling panels become ambient or task lights.

Regarding sustainability. First and foremost, the large ceiling design has filtered natural light into a more soft light down the hallway, providing consumers with a more comfortable environment. Second, avoiding blocking natural light throughout the afternoon reduced utility expenses. Finally, be versatile. This space can easily be converted into a restaurant, café, furniture shop, museum, or co-working space.