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CTF Wucai City Shop

One Plus Partnership

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Two classic royal gardens as the theme of this design - the Beihai Park and the Imperial Gardens in the Forbidden City - Jonathan Leijonhufvud Architectural Photography
Framed the painting onto the “safe deposit box” element of the "Heritage" theme store. - Jonathan Leijonhufvud Architectural Photography
The shop uses pink and green as the main colors and the latter was taken as it represents plants in both the Beihai Park and the Imperial Garden. - Jonathan Leijonhufvud Architectural Photography
Two classic royal gardens as the theme of this design - the Beihai Park and the Imperial Gardens in the Forbidden City - Jonathan Leijonhufvud Architectural Photography

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.47
5.81
6.19
5.09
5.64
Frederik Bellermann
Frederik Bellermann Strategic Marketing Manager at Wilkhahn Wilkening+Hahne
Would have loved to get more inform...
6.88
7.6
6.81
5.6
6.72
Sandra Adrian Asplund
Sandra Adrian Asplund Creative Director at Asplund Collection Stockholm
5.28
6.05
6.12
5
5.61
Guillermo Blanco
Guillermo Blanco Design Director at Worldesignteam
6.56
7.05
6.56
5
6.29
James Dilley
James Dilley Director | Head of Hospitality and Interior Design at Jestico + Whiles
7.31
7.74
7.6
5.88
7.13
Paulo Rocha
Paulo Rocha Partner at  KPMB Architects
6.5
7
6.5
5
6.25
Luisa Norbis
Luisa Norbis Interior Designer and Journalist at Luisa Norbis
6.6
6.4
7.16
6.95
6.78
Ava Watson
Ava Watson Multidisciplinary Designer at Ava Watson
5.81
5
5.6
4.31
5.18
Nathan Allen
Nathan Allen Head of Global Sustainability Programs & Partnerships at Google
5.71
6.66
6.44
5.09
5.98
Ricardo Seola
Ricardo Seola Creative Director and Photography Professor at Ricardo Seola and NABA Milano
5.95
5.88
6.6
5.95
6.1
Wang Xiaodong
Wang Xiaodong Principal at Zhejiang University Architectural Design and Research Institute
5.94
6.93
6.11
6.35
6.33
Virginia Lung
Virginia Lung Design Director at One Plus Partnership
6.38
6.92
6.52
7.31
6.78
Client
Chow Tai Fook Jewellery Group
Floor area
186 ㎡
Completion
2021
Social Media
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The design concept includes the characteristics of both ancient and modern aesthetic elements, also the unique characteristics of different landmarks in the city. This design project went through several twists and turns during different phases, from incubation to implementation. Beijing is a place with a rich historical legacy. it was the capital of multiple dynasties in Chinese history. It’s difficult to pick one thing or a simple pattern to represent the characteristics of the entire city. We chose two classic royal gardens as the theme of this design - the Beihai Park and the Imperial Gardens in the Forbidden City to represent this city. We’ve also applied modern painting techniques to outline and refined their respective characteristics, presenting the Beihai Park and the Imperial Garden of the Forbidden City in a new way as one painting. We framed the painting onto the “safe deposit box” element of the "Heritage" theme store: by printing the painting of Beihai Garden and Imperial Garden on fabric, and dividing it into countless smaller parts like the doors of the safe-deposit boxes, then randomly combining the patterns and colours, colourful patterns of the Beihai Park and the Imperial Garden of the Forbidden City are organically arranged on the walls of the shop, making the design interesting and unconventional. Visitors and customers can easily spot the iconic white pagoda of the Beihai Park and the rugged rockery in the Imperial Garden. The whole process looks deceptively simple but in fact, took our designers an incredibly substantial amount of time and effort, from the selection of fabrics and colours to reviewing mock-ups and finalizing the ultimate rendition on the walls covered by the different pieces of the puzzle. Furthermore, we also introduced playful numerical features on the wall by assigning each safe box a unique number at the lower right corner of the printed fabrics on the wall, each representing a date or homophony of love etc., for example, the number "520" is the homophone of "I love you" in Mandarin. We also re-calibrated the carousel jewellery display bar table at the centre of the shop. Surrounded by pink display tables and green chairs to pop out from the painting patterns on the theme wall. We employed a stripe pattern at the base of it to make it stand out from the many other display stands in the shop. Greenish marble stone was chosen as the tabletop and hung lamps over the bar table specially made in the shape of tiles commonly used on roofs of ancient buildings. The shop uses pink and green as the main colours and the latter were taken as it represents plants in both the Beihai Park and the Imperial Garden. The combination of these two colours brews a dreamy vibe, and the contrast of the two colours is sharp enough to enable visitors and customers easily spot the cultural landmark symbols on the cloth paintings on the walls and find the subtly close connection between the store and the city of Beijing.