The design concept includes the characteristics of both ancient and modern aesthetic elements, also the unique characteristics of different landmarks in the city. This design project went through several twists and turns during different phases, from incubation to implementation. Beijing is a place with a rich historical legacy. it was the capital of multiple dynasties in Chinese history. It’s difficult to pick one thing or a simple pattern to represent the characteristics of the entire city. We chose two classic royal gardens as the theme of this design - the Beihai Park and the Imperial Gardens in the Forbidden City to represent this city. We’ve also applied modern painting techniques to outline and refined their respective characteristics, presenting the Beihai Park and the Imperial Garden of the Forbidden City in a new way as one painting. We framed the painting onto the “safe deposit box” element of the "Heritage" theme store: by printing the painting of Beihai Garden and Imperial Garden on fabric, and dividing it into countless smaller parts like the doors of the safe-deposit boxes, then randomly combining the patterns and colours, colourful patterns of the Beihai Park and the Imperial Garden of the Forbidden City are organically arranged on the walls of the shop, making the design interesting and unconventional. Visitors and customers can easily spot the iconic white pagoda of the Beihai Park and the rugged rockery in the Imperial Garden. The whole process looks deceptively simple but in fact, took our designers an incredibly substantial amount of time and effort, from the selection of fabrics and colours to reviewing mock-ups and finalizing the ultimate rendition on the walls covered by the different pieces of the puzzle. Furthermore, we also introduced playful numerical features on the wall by assigning each safe box a unique number at the lower right corner of the printed fabrics on the wall, each representing a date or homophony of love etc., for example, the number "520" is the homophone of "I love you" in Mandarin. We also re-calibrated the carousel jewellery display bar table at the centre of the shop. Surrounded by pink display tables and green chairs to pop out from the painting patterns on the theme wall. We employed a stripe pattern at the base of it to make it stand out from the many other display stands in the shop. Greenish marble stone was chosen as the tabletop and hung lamps over the bar table specially made in the shape of tiles commonly used on roofs of ancient buildings. The shop uses pink and green as the main colours and the latter were taken as it represents plants in both the Beihai Park and the Imperial Garden. The combination of these two colours brews a dreamy vibe, and the contrast of the two colours is sharp enough to enable visitors and customers easily spot the cultural landmark symbols on the cloth paintings on the walls and find the subtly close connection between the store and the city of Beijing.
CTF Wucai City Shop
One Plus Partnership
Bronze

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Frederik Bellermann
Strategic Marketing Manager
at Wilkhahn Wilkening+Hahne
Would have loved to get more inform...
6.88
7.6
6.81
5.6
6.72

Sandra Adrian Asplund
Creative Director
at Asplund Collection Stockholm
5.28
6.05
6.12
5
5.61

Guillermo Blanco
Design Director
at Worldesignteam
6.56
7.05
6.56
5
6.29

James Dilley
Director | Head of Hospitality and Interior Design
at Jestico + Whiles
7.31
7.74
7.6
5.88
7.13

Paulo Rocha
Partner
at KPMB Architects
6.5
7
6.5
5
6.25

Luisa Norbis
Interior Designer and Journalist
at Luisa Norbis
6.6
6.4
7.16
6.95
6.78

Ava Watson
Multidisciplinary Designer
at Ava Watson
5.81
5
5.6
4.31
5.18

Nathan Allen
Head of Global Sustainability Programs & Partnerships
at Google
5.71
6.66
6.44
5.09
5.98

Ricardo Seola
Creative Director and Photography Professor
at Ricardo Seola and NABA Milano
5.95
5.88
6.6
5.95
6.1

Wang Xiaodong
Principal
at Zhejiang University Architectural Design and Research Institute
5.94
6.93
6.11
6.35
6.33

Virginia Lung
Design Director
at One Plus Partnership
6.38
6.92
6.52
7.31
6.78
Location
Designer
Client
Chow Tai Fook Jewellery Group
Floor area
186 ㎡
Completion
2021
Photography