A real estate company’s corporate headquarters, which is located at the most high traffic entrance to Graz, Austria, brings clarity and openness to a flat transition area as a new landmark in this industrial suburb. Additionally, the main goal was to create an authentic example of “Build Identity” for a young company in context within an emerging district by transforming their brand icon, contextually and formally, consistently throughout the building elevation. The design concept, CUBEND, translates holistically the firm’s values by unifying the terms “cube” - relating to wholeness and persistence - plus “bend,” standing for movement and individuality. Organized as a cube, divided by a curved atrium across all seven floors, the building consists of a glass dominated core within a floating concrete structure. The white concrete outer grid integrates an automatic sun shading system that adjusts with building usage, time, and seasons. The facade’s second part, a porch-like area, serves people as a transition space between in and outdoors. A third, transparent layer allows natural light access to fragmented office space formations around an elongated atrium. The interior responds to the “New Work” concept and biophilic aspects, with communal zones, working, and retreat areas organized around the void connecting vertically all floors.