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Collage Men Aarhus

David Thulstrup

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
5.92
6.45
6.62
5.71
6.17
Luis F Rueda
Luis F Rueda Creative Director at LFR_D
5
6
7
5
5.75
Jonghwan Baek
Jonghwan Baek Founder and Director in Chief at WGNB
6
7
7
6
6.5
Agata Pilip
Agata Pilip Senior professional brand creative retail store design at Nike
Beautiful material palette, intere...
6
7
6
5
6
Zaiba Mian
Zaiba Mian Professor at Humber College
This retail space successfully prov...
6
7
7
6
6.5
Paul West
Paul West Strategy Director at Dalziel & Pow
5
6
7
5
5.75
Emma Wynn
Emma Wynn Director at Brinkworth
Really strong use of colour, textur...
7
6
8
7
7
Michael Long
Michael Long Director at _novospace
7
5
6
5
5.75
XIN LIN
XIN LIN Design Director at OPPO
6
7
6
5
6
Valerie Roosma
Valerie Roosma Interior Designer at -
6
6
7
6
6.25
Serhii Makhno
Serhii Makhno Founder at Sergey Makhno Architects
5
6
5
6
5.5
Otto Ng
Otto Ng Design Director at LAAB Architects
6
7
7
6
6.5
Paul Bishop
Paul Bishop Owner & Founder at Bishop Design
6
7
7
6
6.5
Falco Webbink
Falco Webbink Head of Design at Wink
5.95
6.81
6.02
6.17
6.24
Client
Collage the Shop / Group 88
Floor area
160 ㎡
Completion
2019
Design & Concept

The third store for Collage the Shop utilises the same design language of strong geometry and minimalist aesthetic that David Thulstrup devised for the multi-brand retailer since their first collaboration, while also creating an individual identity for the store itself through a tailored colour palette and materials. Specifically, the menswear store in Aarhus combines green tones ranging from deep olive lacquered panels to bright green Plexiglas as well as vibrant pistachio floors with sandblasted metal, high gloss white and chrome. The glossy display racks also act as a spatial division between the fitting rooms and the rest of the store. To connect the identity to the other stores, pebbled panels and textured walls has been implemented. Custom designed solid oak benches add warmth to the metal surfaces. Besides, display shelves with Plexiglas backing and glass-topped cabinets provide a protective layer for the products. They also add another dimension by mirroring lights in the ceiling and the interior that enhance and activate the display area further. While most of the elements are squared there is one rounded interior wall echoing a similar effect in some of the other stores. Innovation For the third adaptation of the concept it was vital to innovate on the material combination without compromising the overall identity of the store. In particular, how the materials relate to each other and create a holistic, yet relatable and refreshing space was crucial. David Thulstrup used a unique mix of materials ranging from natural, glossy to human made. Even though they differ in character, they function as a unit. Creativity While designing Collage Women, David noticed green hints in the ceiling of the store. This notion inspired him to roll out the third concept for Collage The Shop entirely in green. It’s a subtle but holistic connection that unites the two stores. Functionality It was crucial to elevate the products inside the store while finding a solution that also protects them in a busy retail setting. For that reason, a few elements were added to enhance the design while also fulfilling a specific purpose. For example, acrylic sheets were introduced to enhance the shoe display. The layer of protection becomes functional at the same time. Durable and strong materials that stand the wear and tear of time provide a setting that’s easy for the retail staff to work in. Sustainability David Thulstrup’s practice is grounded upon enduring Scandinavian values of honesty and humanism with an emphasis on materiality that stand the test of time. In other words, good design that lasts combined with timelessness is engrained in the concept and design. That’s what makes the concept sustainable in the long run. Inclusivity The design language is simple, easy to understand and approachable even though the shop itself sits within the luxury segment. Seeing as the products themselves are exclusive and high-end—and, by nature, only accessible to a certain demographic—it was vital that their surroundings are welcoming without creating an imbalance. As the customer enters, everything is visible at first glance to avoid any uncomfortable encounters.