Truly a sustainable brand, Burt’s Bees' philosophy is that everything should be for the Greater Good –for you; for us: for all. Our design is driven by these principles; celebrating the heritage of Burt’s natural, frugal world whilst updating the brand to compete competently in the crowded skincare market. The brief was to reinvent Burt’s Bee’s retail format with an approachable premium position ahead of their expansion in Asia. Informed by the brand story, the design uses natural, sustainable materials faithful to the brand’s principles. Walls are 100% recycled shingles reminiscent of Burt’s shack in Maine, where it all began; shelves are recycled timber & curava (recycled glass); the floor & ceiling are Bole (curved hardwood that follows a tree’s natural growth, creating less wastage). Golden lighting invokes the magic of being inside a beehive. Its warmth encourages customers to dwell longer instore & discover the range. Shelves are underlit to highlight product & back lighting of the “honey jars” using LEDs adds to overall ambiance. Store layout was crucial. The shopfront is completely open creating an inviting & friendly atmosphere aligned to the brand personality.