ARCOS FLAGSHIP STORE is a living, breathing space where the brand’s rich legacy meets its bold, ever-evolving spirit—crafted to resonate with the rhythm and style of today.

Functionality: ARCOS is no longer just a factory—it presents itself as a brand. The space fulfills its core purpose (sales), but goes beyond by building emotional connections and opening the brand to diverse audiences. All this, without ever compromising its commitment to design excellence.

Creativity: The space is imagined as three interconnected rooms, each with a distinct purpose yet united by a common narrative. The first room honors ARCOS' heritage, bringing to life its leitmotif—cut to share—a tribute to the moments of use and joy that define the brand. The second brings that message to the forefront in a bold and visual way: a striking oval-shaped centerpiece, a reimagined communal table, displays products in custom vitrines inspired by the serrated edge of a knife—subtle cuts that double as showcases.

The third: a kitchen. A space where ARCOS asserts its strength in high-end culinary performance. It represents the world of professional cooking, where precision and structure are key to achieving excellence—a perfect metaphor for the brand’s values.

Innovation: This is a space that breaks the rules of what a flagship store is expected to be. It challenges traditional formats to become a true brand experience—one that aligns with ARCOS’ goals in the short, medium, and long term.

Eco Social Impact: Sustainability and authenticity were guiding principles throughout the design. Materials were chosen to match the integrity and purity of ARCOS steel: natural woods, raw finishes, magnetized supports. Every detail is crafted to reflect the brand’s values and quality. At the same time, the space was designed to be versatile—a strategic investment that gives the flagship many lives and many uses over time.