BAID developed modern "creative garages" on more than 3,000 qm for the successful start-up AppLike in Hamburg, Germany. 

The AppLike Group develops solutions in the field of mobile user acquisition. For each of the three business units of the AppLike Group, each of which occupies one floor, BAID designed an independent color and theme world, which in combination create a harmonious whole. The individual design ideas of the three areas are each based on their own "codec". It is reflected in their names and characterizes the respective floor: "Local," "Space" and "Code”. Specially developed wall graphics and foil plots for the glass partitions form a common thread running through the corresponding areas, structuring the office world and helping employees to find their way around. 

AppLike moved from Hamburg's trendy Schanze district to the exclusive Alster location in the St. Georg district. The clients' request to BAID was to preserve the innovative start-up character of the former location, which the planners succeeded in doing with a combination of "raw" materials, the use of accentuating colors, and other fun details. BAID designed an open, functional and flexible sequence of spaces to meet the specific needs of the staff as well as to map the necessary collaborative structures. 

Communication and discourse find their architectural equivalent in a fitting arrangement of "start-up garages" with large, dark-framed glass surfaces and axes of view both inward and outward to the Alster. The workspaces, called "creative garages," are arranged along the façade, the sanitary facilities are located in the central zone, and the tea kitchens and detailed lounge areas have been arranged at prominent intersections. 

A balanced mix of different work zones and relaxation areas characterizes the three floors. Conference and project rooms are added to the offering; a large auditorium with bleachers on the third floor is available for larger gatherings and special occasions. 

BAID designed much of the fixtures and furnishings for the office build-out, such as the auditorium's room-filling seating podiums and the furniture for the open kitchens and lounge areas made of lakewood pine, the high-top tables, the expanded metal partitions, and the lockable "lockers" in the work areas. Even the picnic benches in bright orange or green were custom-made to BAID's designs. 

BAID attached particular importance to a flexible and pleasant working atmosphere with good room acoustics. On-site concrete core activation in the ceilings allowed for an open ceiling design, so the interior designers had to work with different materials and solutions: Metal lamella ceilings are used in the "garages" and decorative acoustic panels made of felt in the conference rooms. Eye-catchers in the open areas are the differently colored, suspended acoustic baffles made of coarse pressed wood chips, whose industrial appearance fits in well with the overall design and material concept.