ANCHORET 6.0 fashion boutique is the carrier of fusion of old and new; you would find the retained spirit, which is the goal of our project: being isolated, and escape for a peaceful moment out of the bustling streets of Beijing.
DESIGN CONCEPT
Based on the aesthetics of previous ANCHORET store interior design, we set the following principles as the design concept of ANCHORET 6.0: · Privacy, being isolated · Carrier of fusion of old and new · Building an unique exploration path · Balance between dark and bright · Connect to external world through the skylights · Input new elements randomly · Flexibility of the space usage
CONTEXT
From the original spaces transformed and merged into one 250m2 space, which is based on two separated shops: the larger shop has a cement flat roof and skylight, which was originally a fitness studio; the slope roof on the other side with a historical wooden structure, which was an old noodle shop with two floors. At the very beginning of the project, we founded that the different characteristics of these two spaces are great elements for us to build an unique exploration path for the customers: from the traditional noodle shop to the modern fitness studio; the definition of fusion of old and new. This path also fits into ANCHORET's philosophy: retains modest, and being isolated, yet being opened to new possibilities.
SPACE
The customers' exploration path of the retail store are often the key elements of the space design concept. The final design layout responded various of questions during the creative thinking process from the team: How to create a remarkable experience for the visitors? How to build an open, free-flow circular path? How to achieve a well-balanced lighting arrangement for different zones? As a result, we sealed the front façade completely, which leads the visitors enter through cubical channel located in the fitness studio to the noodle shop.
Upon entering, visitors will first reach the I.O brand part which is covered by the high, exposed wooden roof with retained old stone tiled flooring. In the center of I.O, we placed cashier and reception area embraced by pavilion-like, wooden structure, with reclaimed teak wood flooring. It acts as a role of a leading path to the second part of the store - a concrete "bunker" with a central patio. As a result, visitors experience an instant sight of openness from that zone. Random displays and the soft lighting became the highlights of this open zone.
Here, one will also find towering plywood display shelves, customized movable shoe racks, and cube plywood low cabinets, which could be reassembled into a longer table top for display use, as well as the vintage Dieter Rams sofa and translucent dressing rooms. MATERIALITY We combined ANCHORET's iconic materials with the remained materials from the old space contrasting them with neater yet natural materials: plywood, teak wood, glass, perforated chipboard, old stone floor tiles, coated steel and micro-cement.