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Albert Watson Retrospective Seoul

Design Midum

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Bronze
The space, with the motif of the keyword ‘frame’ surrounding the work, viewed the work with a ‘attentional gaze’ through the overlapping of frame layers, and induced a relationship with the artist through the experience of approaching the work itself. - Photographer CFC
A space with the motif of the keyword 'frame' - Photographer CFC
Which penetrates the walls of the space that separates the artworks and sees the narrative and production process of each photo with an intuitive gaze through the depth of the space with 'the gaze of depth', and provides an immersive experience of looking deeply into his philosophy of understanding. - Photographer CFC
The space, with the motif of the keyword ‘frame’ surrounding the work, viewed the work with a ‘attentional gaze’ through the overlapping of frame layers, and induced a relationship with the artist through the experience of approaching the work itself. - Photographer CFC

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
4.99
5.57
5.30
4.81
5.17
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
6
6
6
5
5.75
David Wei
David Wei Cofounder and Design Director at Hatch Architects
3.95
4.24
5.78
3.76
4.43
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
The exhibition offers an immersive...
5.4
5
5.59
5
5.25
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
6
6
5
5
5.5
Christopher Lye
Christopher Lye Principal at Woods Bagot
5.5
5.5
5
5
5.25
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
5.94
6
6
5
5.74
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
5
6
5.5
5
5.38
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
5
5.5
5.5
5
5.25
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
6
6
5
5.5
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
4.12
6.58
4.2
5
4.98
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
4
5
5
4
4.5
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
4
5
4
5
4.5
Client
Hankyoreh
Floor area
1147 ㎡
Completion
2022
Budget
USD 15,000
Social Media
Instagram
Finishes

1. Story
‘WATSON, THE MAESTRO’, Albert Watson’s photo exhibition, is the first major exhibition in Asia by the Master of Fashion Portrait Photography.

In the exhibition space, ‘the world seen by the other eye of the artist who has been blind in one eye since birth’ is interpreted as the ambiguity of boundary, ‘the media of photo’, and his language as the expansion of view, and the ‘passion and sincerity behind his work’ as intuition's eye, resulting in ‘inter coursing’ of the exhibition space.

Inter coursing, a technique that penetrates and relates the space, penetrates and connects the photographic work and the exhibition space, absorbs the gaze of viewers so that they can enter the photographic work through the intuitive gaze of the viewer observing the work within the ambiguity of the exhibition space boundary, and allows the viewer himself to operate as an element constituting the exhibition space. By providing such a space, it provides an experience in which the viewer is embodied in the artist's point of view and the story of the photo.

2. Innovation
You can see the stories hidden in the work about the eight most iconic works of Albert Watson, including Steve Jobs and Kate Moss, and their related episodes, production backgrounds and filming process with photo and interview video in ‘Behind the Scenes’, which penetrates the walls of the space that separates the artworks and sees the narrative and production process of each photo with an intuitive gaze through the depth of the space with 'the gaze of depth', and provides an immersive experience of looking deeply into his philosophy of understanding.

3. Creativity
‘Alfred Hitchcock’ was the photograph that marked a turning point in Albert Watson’s career and life. Harper's Bazaar modeled after the director with its 1973 Christmas cover, ‘HITCHCOCK’.

The space, with the motif of the keyword ‘frame’ surrounding the work, viewed the work with a ‘attentional gaze’ through the overlapping of frame layers, and induced a relationship with the artist through the experience of approaching the work itself.

4. Functionality
Viewers will see Watson's photos from various perspectives. The photos refuse to fit into the set framework of a particular photographic genre. Between intuitive and contemplative viewing, the exhibition route is viewed in the function of "inter coursing," penetrating the space between sections and sections, and is considered as a ‘window’, allowing visitors to face themselves and discover the appearance projected into the work.

5. Sustainability
For sustainability, all of us are focusing on the energy efficiency space or products that can be recycled. However, we would like to talk about sustainability from a different perspective. Reducing even one process with the minimal amount of materials, minimal time, and minimal energy use is an act for the environment, and furthermore, it is a motivation for sustainable design.

https://www.youtube.com/watch?v=xsCXBdToaZk