YSPractice partnered with Output to create a series of three multi-sensory digital installations for the Adidas flagship store in the Sanlitun district of Beijing. These new interactive additions to the space combine the virtual with reality, and the past with the present. Each embodies the core Adidas values – technology and innovation, sustainability and cultural inclusivity.

The standard commercial display tends to be linear and forced. We designed a new brand strategy that responses to the consumer with no bias. From there, consumers are presented with personalized recommendations, along with a sensory experience to upgrade the physical shopping experience.

At HYPE area, LED cube displays 3D naked visual for the brand and products, and each capsule contains Limited-edition product. Consumers vote among the products to win the lottery to buy the hype product.After voting, the light box above plays animation to celebrate the moment to create a story of energy transmission.Urban sport is a key topic for Adidas. It has been a challenge to build connections between online communities and offline activities. We built a portal for consumers to understand the Adidas community and join the offline activities all around the city of Beijing. We designed an AR interactive experience with Green Beijing digital art to present stronger visual for the portal.

The mirror glass on the left displays adidas activities around Beijing and the digital art display activate all the mark-ups on the map where Adidas activities take places.Consumers explore the map with AR interaction and find their favored activity to register.

We want to design a series for “phygital” experiences that not only entertain consumers, but also build a channel for the brand to talk to consumers directly and understand their needs by co-creating something new. Sound garden is one of them with the focus of street cultural from Adidas. We invite consumers to co-create a personalized music video with the brand, through a comprehensive sensory experience.

In the video area, consumers dance with the beats from background music, and the avatar on the screen will reflect the dance to produce the album cover and MV.

At the audio area, there are two sound track options for the consumer . The first is for a robotic arm to play an adidas product instrument, and the other is human voice.Robotic arm hits the sneaker to mimic the drum, and to wave the bag to mimic the sandbag, along with the sound from pulling zip, to create a street music soundtrack. The light around flashes with the beats.Consumers goes to the booth to record their voice. They will be asked to select their favored sport / music style/ and a vocal description to an image related to their choices. The program will edit their voice and output a piece of sound track work with the background music. Along with the visual consumer made from kinect area, they will get a personalized Adidas MV.