To celebrate the launch of the Holiday 2020 ACG Collection, the Nike Brand Experience Design team created an immersive, sensory experience within the first floor Arena at House of Innovation NYC. The experience transports Earthlings to the peaceful, high-desert region of Smith Rock, Oregon; the inspiration for the collection. On entry the scent of sagebrush and juniper and sounds of local animal life welcome visitors. Large topographic forms resembling the iconic rock formations of Smith Rock were made from recycled, corrugated materials and provide the landscape for product displays and innovation storytelling. Large-scale digital content shot on location wraps the perimeter of the space, fully immersing visitors in the peace and beauty of the outdoors. The entire in-store experience was crafted to simulate a real outdoor adventure for all. Complete with a Welcome Center with local hiking maps and outdoor guides. A geodesic structure inspired by base camp tents and made using ACG ripstop materials called the Design Outpost houses the ACG Collection. Visitors can also access the ACG Digital Pocket Guide on their mobile devices, which acts like a trail guide for the journey. There’s a digital scavenger hunt completed by scanning QR codes throughout the space, extended product innovation storytelling, and a chance to meet some of Smith Rock’s animal life up close and personal via augmented reality.
ACG Base Camp NYC
Nike Brand Experience Design
Bronze

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Jun Aizaki
Founder & Owner
at Crème Jun Aizaki Architecture & Design
I wonder where the art is, it seems...
6
6
7
6
6.25

Meryem Yalcin
Assistant Professor
at TOBB University of Economics and Technology
7
7
9
7
7.5

Hans J. Galutera
Founder and CEO
at HG DesignWorks LLC
Beautiful and artistic...the use of...
9
9
9
7
8.5

George Foussias
Director of Interior Design
at Lemay
7
7
7
5
6.5

Dang Ming
Founding Partner / Chief Designer
at HONG Designworks / XUST
6
5
8
6
6.25

Mike Tristram
Strategic Lead
at Checkland Kindleysides
7
6
8
7
7

Rosie Haslem
Director
at Spacelab / Labthinks
Strong feature of the central stair...
6
6
6
7
6.25

Sonya Simmonds
Global Head of Design & Build
at Spotify
The forms within the space are real...
6
5
6
5
5.5

Mustafa Afsaroglu
Interior Designer, Co-founder
at TS-DS
The fourth floor is particularly an...
7
6
7
5
6.25

Francesca Perani
Founder
at Francesca Perani Enterprise
Extremely powerful and unique store...
9
8
10
6
8.25

Wang Guan
Founder of Matrix Design
at Matrix Design
7
7
6
5
6.25
Luís Pedra Silva
Founder and Lead Architect
at Pedra Silva Arquitectos
6
5
5
3
4.75

Jose Manuel Ferrero
Creative Director
at Estudihac JM Ferrero
7
5
6
6
6

Minyu Zhang
Interior Design Director
at SUNAC ShangHai Group
8
6
7
6
6.75
Location
Designer
Nike Brand Experience Design
Client
Nike
Floor area
400 ㎡
Completion
2020
Creative Director
Bryon Panaia
Design Director
Designer
Brian Farci
Designer
Gabby Cool
Designer
Steven Berkas
Creative Producer
Josh Corey
Creative Producer
Anne Tevlin
Designer
Troy Hillman
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