Shops and retail spaces are the physical embodiment of a brand and, as such, enable customers to engage with a brand's vision on a deeper level. As the first point of contact, the shop window is a focal point to capture consumers' interest with enticing product displays and eye-catching installations. However, designing an inviting physical space comes with its limitations. 

At SHOWZ, we bring visual merchandise to the next level, making sure that shop windows transcend pretty product displays. By creating multidimensional windows, we combine physical aesthetics with digital experiences and intriguing technologies to effectively utilize space for consumers to experience a brand's story. Redefine "window shopping"! Rather than walking by and taking a peek at a limited selection of a collection, our new window invites customers to interact with the brand in real life. 

Through touch sensor technology and augmented reality, consumers can experience more about the new collection of MARCELL VON BERLIN on their own devices. By simply scanning a QR code, users can dive into a metaverse shopping experience with unique and exclusive brand installations providing an advanced form of engagement.