The strong, quirky design of Virgin Voyages’s Razzle Dazzle restaurant plays with your sight, whilst the delicious food will shake up your taste buds! Razzle Dazzle instantly captures you with its bold graphic pattern, which functions as a strong backbone for its interior design based on dazzle camouflage: a type of ship camouflage used extensively in World War I with its ability to blend in by standing out. The disruptive pattern is literally covering everything, from the walls and floors to the room dividers and wooden tables. The Red Bar is hidden in the back of the restaurant, with its ceilings, walls, floors - and even lamps - dipped in Virgin red. Reflective dots are placed on top, making the razzle and dazzle complete! concrete created an effective, yet inexpensive concept using only one pattern strong enough to carry the complete design. From the moment of surprise on arrival, to the mind-dazzling experience inside, warning guests to ‘get out fast before you lose your mind’ – giving a playful twist to the ‘fast food’ experience. Sustainability-wise, concrete discarded the traditional buffet-style concept supporting the reduce of food waste. Moreover, unnecessary single-use plastics are banned from the restaurant and wastewater is turned into purified water, ready to use. The design consists of long lasting materials and products made from sustainable sources.
Restaurant Razzle Dazzle
Bronze

1 / 10

Tiffany Yao
Regional Workplace Manager
at Newmark
Visual Stimulation + Dramatic Setti...
7
7
7
7
7

Bill Bouchey
Principal - Director of Design Interiors
at HOK
The energy captured is lively but t...
5
4
6
5
5

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
6
5
6
6
5.75

Martin Mostböck
Founder and creative director at AID
at Martin Mostböck. AID - ArchitectureInteriorsDesign
8
6
8
5
6.75

Aezad Muzaffar Alam
Co-Founder and Design Director
at REFORM Studio
6
5
7
5
5.75

Joe Cheng
Chairman
at CCD Cheng Chung Design
very playful use of red in the bar...
6
6
7
5
6

Penny Craswell
Writer
at The Design Writer
6
4
5
5
5

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
5
4
6
5
5
Location
Client
Virgin Voyages
Floor area
380 ㎡
Completion
2020
architect cruise ship