For the new BBDO Bangkok workplace, INTEGRATED FIELD was invited to reimagine not just an office, but a culture. At the heart of this transformation lies a sculptural bar—not only a striking centerpiece of the space, but a symbol of the company’s spirit and creative energy.
The project is anchored in the concept of “Meet the Bar”, a phrase initiated by Larp-Somkiat Larpthananchaiwong, CEO of BBDO Bangkok. It carries two deliberate meanings:
• To meet the standard—reflecting BBDO’s commitment to creative excellence.
• And to meet people at the bar—highlighting the importance of connection, collaboration, and community.
This dual meaning informed the design of the space, where the bar becomes more than a physical object—it becomes a catalyst for culture. It was envisioned as a co-working and gathering zone, encouraging team members to work more fluidly, engage spontaneously, and collaborate meaningfully. It dissolves the rigid boundaries of conventional office settings, replacing them with openness and interaction.
The form of the bar is drawn from the flowing script of “BBDO,” embedding the company’s identity directly into the architecture. CI-inspired elements are subtly integrated into the surfaces—bringing brand and environment into alignment through texture and form.
Around the bar, the workspace is designed to support a new kind of agency life—dynamic, welcoming, and human-centric. Warm materials, ambient lighting, and intuitive layout work together to foster both focus and flow.
By placing the bar at the literal and conceptual center of the workplace, this project doesn’t just offer a place to sit or socialize—it sets a tone. It’s a visual and spatial reminder of the standard that defines BBDO, and the people who come together to raise it, every day.
BBDO Bangkok
Integrated Field
Silver

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George Takla
Interior Design Manager
at NAGA
Love the bold, sculptural bar as th...
8
7.5
8
7
7.63

Bethany Gale
Interiors Design Director
at Stonehill Taylor
7.5
6.5
7
6
6.75

Luc Bouliane
Principal
at Lebel & Bouliane Architects
7
7
7
7
7

Renee Cheng
Partner & Vice President
at CCD|Cheng Chung Design HK
reimagine the concept of traditiona...
7
7.5
7
7.5
7.25

Ian Neville Douglas-Jones
Creative Director and Cofounder
at Atelier I-N-D-J
7.5
7
7.5
8.5
7.63

Johann Matthysen
Founder
at Matthysen
A thoughtful rebranding of the offi...
8
7.5
8
8
7.88

Banghui Wei
Chief Interior Designer
at Gemdale Corporation
8
8
8
7.5
7.88

Elliott Koehler
Creative Director
at JPA Design
7
7.5
7
7.5
7.25

Holly Hallam
Coowner
at DLSM Studio
7
7
7.5
6.5
7

Anand Sharma
Founder and Partner
at Design Forum International
7.5
7.5
7
7.5
7.38
Designer
Client
BBDO Bangkok
Floor area
980 ㎡
Completion
2024
Finishes
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