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Proud Gallery Gotanda

Domino Architects

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Bronze
Business meeting space seen through the arch opening in the foldable wall. - Gottingham
Business meeting space separated by a folding wall. - Gottingham
Business meeting space separated by a folding wall. - Gottingham
Business meeting space seen through the arch opening in the foldable wall. - Gottingham

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.22
6.83
7.04
6.86
6.99
Frank la Rivière
Frank la Rivière Principal Architect/Designer at Frank la Rivière Architects
8
7.5
8
7
7.63
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
While I appreciate the purpose of t...
6
5.5
5
8
6.13
Alexandra Cuber
Alexandra Cuber Director at Fogarty Finger Architecture
Forward thinking and a great exampl...
8
8
7.5
8
7.88
Michael Schwab
Michael Schwab Founder and Sustainability Designer at In Pretty Good Shape
I love the approach to reduce the u...
7
6
6
7
6.5
Chasing Wang
Chasing Wang Founder and Assistant Professor at Nong Studio and D&I Tongji University
7
6
7
6
6.5
Victoria Stiles
Victoria Stiles Retail Design Manager at Mirvac
It is great the designers are think...
7
7
7
6
6.75
Asell Yusupova
Asell Yusupova Strategy Director at UXUS
Unexpected, future-forward approach...
8
7
8
7
7.5
Nicolas Demers-Stoddart
Nicolas Demers-Stoddart Partner at Provencher_Roy
8.17
6.58
8.06
6.12
7.23
Drew Gilbert
Drew Gilbert Design Manager at OBMI
Unique space with a sustainable app...
7
7
7
7
7
Ruud de Bruin
Ruud de Bruin Creative Director at Ace & Tate
6.46
7.03
7.04
5.93
6.62
Sanjit Manku
Sanjit Manku Associate Partner at Studio Jouin Manku
8
7
7
6
7
Larry Traxler
Larry Traxler SVP - Global Head of Design at Hilton Hotels
6.5
7
6
7
6.63
Xie Peihe
Xie Peihe Founder & Chief Designer at AD Architecture
7
7
8
8
7.5
Katharina Fischer
Katharina Fischer Creative Consultant at Katharina Fischer Design and Speaking Spaces
7
7
7
7
7
Client
Nomura Real Estate Development , JR East Urban Development Corporation
Floor area
899 ㎡
Completion
2021
Design Collaboration

We designed a showroom/business meeting space to sell “PROUD”, a condominium brand developed by Nomura Real Estate Development. When a condominium over a certain size is planned, a prefabricated showroom is built near the site prior to its completion. The model rooms are styled according to the target customer group, down to the interiors and furnishings, and the presentation rooms use models and videos to convey the appeal of the products. It’s like a theme park with a lot of effects to motivate people to buy. As entertainment, it is very interesting, but if you take a step back, you will see that it is built and demolished in just a few years, and the layout is repeatedly changed and renovated to suit the situation during the sales period. We wonder if this method of spending a large amount of energy each time is really appropriate for this age. Based on this common awareness of the problem with the client, we had repeated discussions and came up with a proposal to rethink the very culture of condominium showrooms. Our goal was to create a general solution that would become the new standard for the future, rather than an ad hoc individual solution. It should be easy to change the layout, expand and reconstruct after the completion of construction.The flow of design, construction, and demolition should be sustainable. No over-finishing except in the model room. In order to achieve these goals, the prefabricated structure was left intact and the space was wrapped with light curtains. For the partitions in the business meeting space, we combined “foldable walls,” which are curtains with a wall-like thickness, with roll screens, so that the layout of the space can be changed flexibly according to the purpose of the seminar or event. The foldable wall has arched openings that allow the flow of traffic to be freely controlled. By carefully examining the sheen, curves, and color overlap of the curtains, we were able to create an elegant and light space that does not feel like a rugged prefabricated structure. The materials and samples actually used in the condominiums to be built were appropriated as part of the furniture and molding. The idea was not to deny and eliminate the decorative vocabulary peculiar to high-end condominiums, but to reevaluate and rediscover their value by deconstructing and treating them metaphorically.