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Gandia Blasco Booth

Kengo Kuma & Associates

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Gandia Blasco Booth at Salone del Mobile '25 designed by Kengo Kuma - Patricia Parinejad
Gandia Blasco Group Salone del Mobile '25 Booth designed by Kenko Kuma - Patricia Parinejad
Gandia Blasco Group Salone del Mobile '25 Booth designed by Kenko Kuma - Patricia Parinejad
Gandia Blasco Booth at Salone del Mobile '25 designed by Kengo Kuma - Patricia Parinejad

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
8.55
8.35
8.45
8.65
8.5
Peter Greenberg
Peter Greenberg Partner at Ester Bruzkus Architekten
The trade fair stand is restrained,...
9.5
9.5
9.5
9
9.38
Paul Birkhead
Paul Birkhead Cofounder and Creative Director at Syn Retail
9
8
8.5
9
8.63
Paolo Torri
Paolo Torri Exhibition Design Manager at Pedrali
9
9
9
9.5
9.13
Ethan Yao
Ethan Yao China Resources Land at Deputy General Manager and Chief Architect of Design Management
8.5
7.5
7.5
8
7.88
Ray Chou
Ray Chou Founder and Creative Director at Vermilion Zhou Design Group
7
8
8
8.5
7.88
Ina Nikolova
Ina Nikolova Partner & Senior Project Manager at Kinzo Architekten
9
9
8.5
8.5
8.75
Clemence Pirajean
Clemence Pirajean Cofounder at Pirajean Lees
8.5
8.5
9
8
8.5
Alexandra Cantacuzene
Alexandra Cantacuzene Director of Interior Design at Al Futtaim Real Estate Group
8
7.5
8
8.5
8
Ali Mohammadioun
Ali Mohammadioun Founder at E plus A Atelier
9
8.5
8.5
9
8.75
Vandana Dhawan Saxena
Vandana Dhawan Saxena Founder and Design Principal at Studio IV Designs
8
8
8
8.5
8.13
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
8.55
8.40
8.35
8.75
8.51
Peter Greenberg
Peter Greenberg Partner at Ester Bruzkus Architekten
The use of recycled PET fibers low...
9
8.5
9.5
9.5
9.13
Paolo Torri
Paolo Torri Exhibition Design Manager at Pedrali
8.5
9
8.5
9
8.75
Ethan Yao
Ethan Yao China Resources Land at Deputy General Manager and Chief Architect of Design Management
9
7.5
7.5
8.5
8.13
Ray Chou
Ray Chou Founder and Creative Director at Vermilion Zhou Design Group
7.5
8.5
7
9
8
Ina Nikolova
Ina Nikolova Partner & Senior Project Manager at Kinzo Architekten
9
8.5
8.5
9
8.75
Clemence Pirajean
Clemence Pirajean Cofounder at Pirajean Lees
9
8.5
8.5
8.5
8.63
Alexandra Cantacuzene
Alexandra Cantacuzene Director of Interior Design at Al Futtaim Real Estate Group
8.5
8.5
8
8.5
8.38
Ali Mohammadioun
Ali Mohammadioun Founder at E plus A Atelier
9
8.5
9
8.5
8.75
Paul Birkhead
Paul Birkhead Cofounder and Creative Director at Syn Retail
8
8.5
8.5
8.5
8.38
Vandana Dhawan Saxena
Vandana Dhawan Saxena Founder and Design Principal at Studio IV Designs
8
8
8.5
8.5
8.25
Client
Gandia Blasco
Floor area
218 ㎡
Completion
2025
Social Media
Instagram
Furniture

Outdoor crafts, recycled fibers, and semi-industrial processes scale from micro to macro. Transforming handmade recycled materials into furniture and micro-architecture.

Kengo Kuma designed the Gandia Blasco Group's Salone del Mobile 2025 stand, drawing inspiration from his HOS limited edition collection for GANDIABLASCO EDITION. The stand features soft partitions made from recycled PET fabrics, developed with artisans the group has collaborated with for 30 years.

Kuma's process began with an exploration of PET fibers for the HOS furniture collection, which combines architectural wooden structures with the texture of a rug. This innovative approach extended to the stand's design, contrasting the soft recycled PET fabric skillfully crafted by artisans in India, with a strong wooden frame made of Teak wood. This blend expresses a dynamic interplay of form and material.

The stand's architecture directly translates the HOS collection's core elements: Japanese construction-inspired wooden frames and substantial recycled PET fabrics. These fabrics, integrated into the structure, mimic natural phenomena like rain or fog through their patterns. The challenge was to transform the furniture's aesthetic into an enveloping, fluid, and natural exhibition space, extending the product's architectural language.

Kuma focused on the relationship between wood and fabric, demonstrating how materials like HOS's recycled PET can transcend furniture to become architectural elements. He emphasizes that these fabrics can be used for furniture, partitions, and architectural interiors, reflecting a desire for "greater tenderness" through suspended fabric designs.

The Salone del Mobile booth exemplifies sustainable design through conscious material sourcing, minimizing waste and climate impact. Its biophilic patterns promote well-being, while its adaptable form offers versatile functionality, aligning with inclusive design principles and responsible manufacturing practices.