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Feltech Pavilion 2025 | Old into New

NPDAstudio

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Front Approach - Tanet Chantaket
Walk into the Tunnel - Tanet Chantaket
Ceiling Detail - Tanet Chantaket
Front Approach - Tanet Chantaket

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
7.55
7.40
7.25
7.70
7.48
Peter Greenberg
Peter Greenberg Partner at Ester Bruzkus Architekten
8.5
8
8.5
8.5
8.38
Paul Birkhead
Paul Birkhead Cofounder and Creative Director at Syn Retail
8.5
7
7
8.5
7.75
Paolo Torri
Paolo Torri Exhibition Design Manager at Pedrali
7.5
8
7.5
9
8
Ethan Yao
Ethan Yao China Resources Land at Deputy General Manager and Chief Architect of Design Management
7.5
7.5
7
7
7.25
Ray Chou
Ray Chou Founder and Creative Director at Vermilion Zhou Design Group
7
7
7
7
7
Alexandra Cantacuzene
Alexandra Cantacuzene Director of Interior Design at Al Futtaim Real Estate Group
7
7
6.5
7
6.88
Ina Nikolova
Ina Nikolova Partner & Senior Project Manager at Kinzo Architekten
7.5
7.5
7.5
8
7.63
Clemence Pirajean
Clemence Pirajean Cofounder at Pirajean Lees
7.5
7.5
7
7.5
7.38
Ali Mohammadioun
Ali Mohammadioun Founder at E plus A Atelier
7
7.5
7
7.5
7.25
Vandana Dhawan Saxena
Vandana Dhawan Saxena Founder and Design Principal at Studio IV Designs
7.5
7
7.5
7
7.25
Designer
Client
Feltech Manufacturing
Floor area
108 ㎡
Completion
2025
Budget
€ 30000
Social Media
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"Past" :
Over 15 years ago, in 2010, NPDAstudio took its first steps into Digital Fabrication Design through the pioneering Brainfit Studio project — one of the earliest of its kind in Thailand. At that time, with limited technology, budget, and materials, fabrication and assembly relied heavily on manual craftsmanship, using affordable MDF boards and low-cost refugee labor. Despite constraints, the project opened new creative frontiers in 3D digital design, fabrication, and assembly.

"Present" :
Fast forward to today, NPDAstudio joins hands with Feltech — a leading producer of advanced acoustic and thermal insulation panels — to create the Feltech Pavilion 2025 under the ASA Expo’s theme “Past Present Perfect.” This collaboration represents the perfect blend of vision, innovation, and timing.

"Perfect" :
Feltech’s high-performance polyester fiber panels, made from recycled plastic bottles, embody modern standards of sustainability and smart design. Their lightweight, non-toxic material absorbs sound and insulates heat with superior performance. With cutting-edge machinery and fabrication tools, Feltech empowers designers to explore limitless forms, colors, and surface patterns — earning accolades such as ASA Platform Selected Materials 2025 and Best Innovation Award 2025.

Pavilion Design Intention:
The pavilion embraces Digital Fabrication as a medium for reimagining spatial and acoustic experience. Hundreds of uniquely patterned triangular panels are fabricated and assembled into a dramatic 5-meter-high parabolic tunnel made of steel, offering visitors a semi-enclosed acoustic haven amid the bustling Expo. These petal-like forms invite exploration, conversation, and inspiration.

Each wall — curved, flat, or forming small chambers — showcases the versatile textures, colors, and applications of Feltech’s materials. Artistic lighting adds depth and motion to the spatial narrative, while interactive zones allow hands-on experiences with Feltech products.

Result of Imagination:
When asked to describe the space, AI imagined the pavilion like overlapping jasmine petals — an accidental yet poetic symbol of Thai culture, subtly embodied in modern form. A design rooted in the past, shaped by the present, and perfect for the future.

Sustainability Beyond the Expo:
The pavilion was designed for minimal waste. The steel structure will be repurposed as a greenhouse, while Feltech panels will be recycled into new insulation sheets — proving that sustainable design can be both beautiful and circular.