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Papilla Colors

Quadrastudio

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
3.71
5.31
4.00
3.76
4.2
Monica Daley
Monica Daley Creative Lead Future Projects at Drift
3
4.97
4.46
2.09
3.63
Michela Falcone
Michela Falcone Architect / Educator at Experimental Architecture / BNU University
Using colours is an interesting con...
3
5.2
4
3.2
3.85
Astin le Clercq
Astin le Clercq Cofounder and Design Director at Modem
If 'color' is the concept, it could...
3
5
3
3
3.5
Qi Wei
Qi Wei Member, Urban Renewal Professional Committee, Vanke Shanghai Area at Vanke Group
4
6
3
3
4
Bernhard Kurz
Bernhard Kurz Founder at IFUB*
5
6
5
4
5
Amber Feijen
Amber Feijen Spatial and Concept Designer at 5AM
3.5
5
3.5
3.5
3.88
Massimiliano Tosetto
Massimiliano Tosetto Managing Director at Lodes
Sometimes one colour can be more ef...
3
5
3
4
3.75
Lisa Torreggiani
Lisa Torreggiani Partner at Monkeydu
5
6
6
5.8
5.7
Mao Hua
Mao Hua Founder at EK Design
4
5
4
4
4.25
Melissa Amarelo
Melissa Amarelo Cofounder and Creative Director at Toi Toi Toi Creative Studio
4
6
4
3
4.25
Karen El Asmar
Karen El Asmar Architect & Interaction Designer at Tech
4
5
5
4
4.5
Britt Berden
Britt Berden Senior Creative Strategist at FranklinTill
4
5
4
4
4.25
Simal Yesiltepe
Simal Yesiltepe Founder and Creative Director at Simal Yes Studio
3
6
3
5
4.25
Bob Chen
Bob Chen Founder at Bob Chen Design Office
3.46
4.17
3.99
4.08
3.93
Client
Ricci con Gelati
Floor area
80 ㎡
Completion
2021
Social Media
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Even more, in this moment in time there is a strong need to personalize each experience; customers today are asking not only for products, but also for tailor-made services and experiences. Based on these simple considerations, the idea of Papilla Colors ice cream parlor project was born.

In a layout built on a functional and logistical level for better service management, there is, above all, the need to give a different impression to the customer entering the space. The proxemic approach to this space modifies and activates the senses, this becomes relevant, as a matter of fact fundamental, as the sensations experienced by the customers will influence the entire purchasing process that is about to be lived and, consequently, the subsequent memory that will generate lasting loyalty by also passing it on to other potential customers. For this reason, the project is developed to ensure that, even before walking into the actual space, one can already get in touch with the idea that surrounds it; firstly by satisfy the eye with their fresh and bright colors of ice creams, slushes, milk shakes, and toppings. 

Then, as you approach Papilla Colors ice cream parlor, you can already see their colors that invite you to enter, taking the customer by the hand and accompanying them inside and throughout the shopping experience. Once order is placed, followed by the consequent making of the chosen delight, and check out is made, the customers will look at what is about to be tasted, and will indeed find, in the product, the kaleidoscopic joy that attracted them and brought them into this new experience.

From the executive point of view, the project was carried out using the windows of an old existing ice cream parlor, joined and incorporated into a single white Corian counter, while the internal and external envelope was designed as most functional to the project, fun and colorful through simple and fast applications in adhesive film, coated aluminum, cardboard and printed forex. The color seems to come out of the products, ice cream, slushes, milk shakes and toppings to color everything in their path, the architectural elements but perhaps also the soul of those who walk it, making them come out satisfied and certainly even more cheerful.