This newly opened Flagship store, offers an energizing environment experience. The unique retail space embodies the essence of the brand, resulting in a youthful, fashion forward and fresh atmosphere. In collaboration with the client, Burdifilek envisioned an interior design concept that would be representative of the brand’s evolution. The design strategy was to create a distinctive look and feel with one bold stroke. A strong move sending a clear message, providing a point of memory for the shopper while offering a powerful interior. A row of customized bright orange translucent glass screens begins the colorful transition between exterior and interior, providing a glimpse into the enticing retail space. Upon entering the 600-square-metre store, a juxtaposition of sculpted geometric volumes and planes, mingling with high gloss and matte surfaces, bold colors, and creative installations, strikes a visual chord. Throughout the store, the “signature orange” of the brand serves as a graphic voice between men, women, and kid’s zones. Defining the specific areas, the bright orange volumes also provide a dual purpose of concealing its functional areas, including a cube-shaped fitting room and a stock room. Warmer materials were introduced to create visual harmony and balance; custom oversized tables and displays made of wood laminate serves as a perfect counterpoint. Addressing sustainability; a grey rubber flooring made of recycled materials extends to the wall surfaces and podiums adding a softer feel while unifying the space. Emanating from the dark grey ceiling, an arrangement of multiple fluorescent fixtures runs the length of the store, shining a vibrant energy onto the surfaces below. The lighting installation also serves as a linear grid, guiding patrons towards the kid’s zone, where a geometrically-sculpted, life sized orange giraffe awaits. Hanging in suspension from a contrasting white ceiling, the giraffe gazes down at shoppers, and infuses the space with an added sense of magic and playfulness, while also serving as a social gathering point. Reflecting a new reality, the designer’s novel interpretation embodies the continuous evolution of the brand, advancing in unison with consumer trends and behaviors. In response to the latter, Burdifilek also incorporated modern technologies aimed at enhancing the overall shopping experience, including interactive mirrors in the fitting rooms, and self-service checkout points that replace the traditional long-counter cash experience. The overall result is a powerful interior and brand identity fused with an elegant yet playful retail experience for both adults and children.