Our design concept can be traced to Duravit’s origin in Hornberg, a town in Black Forest of Germany. On the left side at the entrance, HATCH team creates a wood grouse installation -The bird native to Hornberg has been in the logo of the brand since 1937, which currently appears in a stylish abstract form. With the wood grouse installation, HATCH aspires to highlight Duravit’s German heritage, as well as the brand’s attachments to its roots.

The reception area sits opposite to the wood grouse installation. Above the reception area, we design a set of suspending installations inspired by neon-lighted billboards in Shanghai. Each “billboard” greets and welcomes visitors in different languages. Being complementary to each other, two sets of installations compose a narrative of Duravit’s journey from Hornberg to Shanghai, and from Germany to China.

The “pedestals”, where products are installed, are designed to assimilate Duravit’s packages. The “pedestals” are installed with wheels so that they can be moved away easily when necessary - and the vacant “stage” can be used to hold events and activities of all kinds, including forums, training sessions and press conferences.

The center area on the first floor is designed to be a “stage,” where Duravit’s iconic bathroom furniture and bathroom ceramics can be showcased in turn. Above the “stage,” HATCH creatively customizes a lighting system - We employ 3D scanning and printing technologies to recreates Duravit’s iconic ceramic basins, and the reversely installed basins are utilized as chandeliers.

A core area on the first floor is applied to showcase Duravit’s designs and products. Based on usage scenarios, we designed 15 mock bathrooms in different layouts. Ranging from 3m2 to 15m2, all mock bathrooms are equipped with Duravit’s products. The showcasing area emphasizes the diversity of Duravit’s bathroom furniture and bathroom ceramics, offering visitors a glimpse into the brand’s product range, as well as inspiring them to come up with bathroom plans with individual solutions.

A huge staircase colored in Duravit blue stands as a background to the “stage” area. When going up to the second floor, visitors may learn about Duravit’s history on from the brand wall installed along the stairs.

The second floor serves as a space to elaborate Duravit’s narrative on lifestyle. The space is designed to be open and flexible - Two long tables sit in the middle of the space, whose layouts can be adjusted under different occasions, including business meetings, formal dinners, and special events. In addition, the lighting on the first floor is from the German brand Occhio and consists of basic lighting and design lighting.

Folding doors, usually hidden in compartments, are designed to surround the long tables. The folding doors can be used as partitions to enclose a private area when necessary.