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Duravit Shanghai Flagship Showroom

Hatch Architects

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Bronze
Exterior view - Boris Shiu
Entrance to the blue staircase - Boris Shiu
Display area facing the street - Boris Shiu
Exterior view - Boris Shiu

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.52
6.99
6.38
5.71
6.4
Pepa Casado D'Amato
Pepa Casado D'Amato Trend Researcher at Futurea
6
7.5
7
6
6.63
Marc Verderol
Marc Verderol Head of Store Construction at Swarovski
6
6.5
5
6
5.88
David T’Kint
David T’Kint Founder at DTK Studio
Whilst the use of minimal materials...
6.09
5
6.09
5
5.55
Krisztian Szetei
Krisztian Szetei Managing Director at Solinfo Group
6.2
7
6
5
6.05
CM Jao
CM Jao Cofounder at Oft Interiors
6
6
5
6
5.75
John Naranjo
John Naranjo Creative Director at Arcadis - Callison RTKL
6.5
6.19
5.88
5.36
5.98
Pallavi Dean
Pallavi Dean Founder at Roar
6.34
8.55
6.62
5
6.63
Dimitris Karampatakis
Dimitris Karampatakis Co-founder and Director at K-Studio
6.02
7.06
6.02
5.62
6.18
Valentina Audrito
Valentina Audrito Cofounder and Partner at Studio Audrito Word of Mouth House
6.84
7.03
7.03
6.84
6.94
Addy Walcott
Addy Walcott Creative Director at M Moser Associates
6.5
7.5
7.5
5
6.63
Nicholas Burns
Nicholas Burns Founder at Studio Nicholas Burns
love the stairs...
6.95
8.34
7.13
4.9
6.83
Ben Pashley
Ben Pashley Head of Store Concept Development at Magasin du Nord
6.89
6.97
5.59
5
6.11
Bart Sasim
Bart Sasim Managing Director at Coliving Ventures
6.8
7.5
6.9
6.2
6.85
Kammy Han
Kammy Han General Manager at Chengdu EGO Business Management
7.61
6.16
6.97
6.8
6.89
Bin Wu
Bin Wu Founder at W.Design
7
7.5
7
7
7.13
Client
Duravit
Floor area
865 ㎡
Completion
2023
Lighting

Our design concept can be traced to Duravit’s origin in Hornberg, a town in Black Forest of Germany. On the left side at the entrance, HATCH team creates a wood grouse installation -The bird native to Hornberg has been in the logo of the brand since 1937, which currently appears in a stylish abstract form. With the wood grouse installation, HATCH aspires to highlight Duravit’s German heritage, as well as the brand’s attachments to its roots.

The reception area sits opposite to the wood grouse installation. Above the reception area, we design a set of suspending installations inspired by neon-lighted billboards in Shanghai. Each “billboard” greets and welcomes visitors in different languages. Being complementary to each other, two sets of installations compose a narrative of Duravit’s journey from Hornberg to Shanghai, and from Germany to China.

The “pedestals”, where products are installed, are designed to assimilate Duravit’s packages. The “pedestals” are installed with wheels so that they can be moved away easily when necessary - and the vacant “stage” can be used to hold events and activities of all kinds, including forums, training sessions and press conferences.

The center area on the first floor is designed to be a “stage,” where Duravit’s iconic bathroom furniture and bathroom ceramics can be showcased in turn. Above the “stage,” HATCH creatively customizes a lighting system - We employ 3D scanning and printing technologies to recreates Duravit’s iconic ceramic basins, and the reversely installed basins are utilized as chandeliers.

A core area on the first floor is applied to showcase Duravit’s designs and products. Based on usage scenarios, we designed 15 mock bathrooms in different layouts. Ranging from 3m2 to 15m2, all mock bathrooms are equipped with Duravit’s products. The showcasing area emphasizes the diversity of Duravit’s bathroom furniture and bathroom ceramics, offering visitors a glimpse into the brand’s product range, as well as inspiring them to come up with bathroom plans with individual solutions.

A huge staircase colored in Duravit blue stands as a background to the “stage” area. When going up to the second floor, visitors may learn about Duravit’s history on from the brand wall installed along the stairs.

The second floor serves as a space to elaborate Duravit’s narrative on lifestyle. The space is designed to be open and flexible - Two long tables sit in the middle of the space, whose layouts can be adjusted under different occasions, including business meetings, formal dinners, and special events. In addition, the lighting on the first floor is from the German brand Occhio and consists of basic lighting and design lighting.

Folding doors, usually hidden in compartments, are designed to surround the long tables. The folding doors can be used as partitions to enclose a private area when necessary.