SKP Wuhan, located in Wuchang District, is SKP’s first high-end retail presence in Central China. Retaining 60% of the original shopping mall, strategic design interventions have transformed the site into a luxury destination combining retail, F&B, lifestyle and immersive experiences. The retail masterplan is an example of integrated retail and lifestyle placemaking that embraces transition, flow and connectivity, setting a new benchmark for luxury retail in Wuhan.

SKP Wuhan aims to create immersive environments beyond traditional retail. Its innovative double-layer geometric facade, resembling a glowing lantern, features a dynamic backlighting system that can be customised to suit various events, enhancing brand visibility. Internally, at the North and South ends, two light-drenched half-moon atriums bookend the store, each enclosed by towering walls of breathtaking book-matched marble. Additionally, the project introduced a novel external firefighting strategy, eliminating internal circular driveways to streamline customer flows, while preserving the original structural rhythm.

By retaining 60% of the original structure, SKP Wuhan adopts a highly adaptive approach with minimal intervention, in-turn significantly enhancing its retail offerings. Neutral tones and modular design ensure flexibility, accommodating pop-ups and brand activations seamlessly. The consistent use of premium materials, including marble, brushed metallics, Corian, and terrazzo, creates a harmonious yet distinctive aesthetic echoing the established identity of SKP in Beijing, Xi’an, and Chengdu. Furthermore, the project integrates K Avenue, a premium pedestrian street that positions the project as an incomparable indoor-outdoor shopping enclave.

SKP-S Wuhan, situated within SKP Wuhan’s basement, is the fourth chapter of the groundbreaking retail concept, SKP-S, following Beijing, Xi'an, and Chengdu. it features experience-led thematic zones such as the Polar Bear Zone, Corridor Zone, and Penguin Zone, creating futuristic and provocative experiences. The experience explores relationships between extreme climates and future human existence. Every SKP-S is created to bring the most daring, imaginative, contemporary and provocative fashion and retail experience to the world.

Committed to sustainability, SKP Wuhan retains 60% of the existing structure, significantly reducing construction waste and resource consumption. The fifth-floor rooftop garden, enclosed by glass walkways, addresses Wuhan’s climate effectively, optimising energy use. Modular design and neutral materials extend the lifecycle and versatility of spaces, enabling adaptability for evolving brand requirements. Additionally, integration with the upcoming metro Line 12 encourages low-carbon travel, further amplifying the project's positive ecological and social impacts.