Coach’s Exploratorium enables visitors to discover and shop special edition physical and digital gifts including leather bags topped with Mickey’s ears, shearling jackets, totes, and sweatshirts printed with Haring’s signature artwork, as well as AR filters and a bespoke Spotify playlist. With reduced opportunities for physical campaign pop-ups due to Covid-19, the Exploratorium enables Coach to digitally reach out to their consumers and capture the spirit of optimism and inclusion that Disney, Haring and Coach all share. The Exploratorium is divided into eight unique spaces which include five interactive rooms. Innovations include an AR Micky Mouse that surprises visitors as they explore, and an immersive subway station inspired by New York City where consumers can paint their own street art in the style of Haring. Coach introduces the Disney Mickey Mouse x Keith Haring Virtual Pop-Up, a digital experience where customers can discover and shop the house’s new collaboration between Disney and the iconic New York artist. Featuring five interactive rooms, the experience’s innovations include an AR Mickey Mouse that surprises customers as they explore, an immersive subway station inspired by New York City where customers can paint their own street art in the style of Haring, and videos featuring stars of the campaign Kaia Gerber and Kōki. Culminating in a special edition gift shop where customers can shop physical and digital gifts such as AR filters and a bespoke Spotify playlist, the experience captures the spirit of optimism and inclusion that the three American icons—Disney, Coach and Haring—all share. In the experience, customers can also discover the Disney Mickey Mouse x Keith Haring collection, including bags crafted in glovetanned leather topped with Mickey’s ears, and a shearling jacket, totes, and sweatshirts printed with Haring’s artwork. “Sometimes the best design comes from the most unlikely juxtapositions, and I can’t think of a cultural clash that brings me more joy than Mickey Mouse and Keith Haring,” said Coach Creative Director Stuart Vevers. “Ahead of its time when it was first made, this art feels so timely today as we can celebrate and appreciate the diverse work of great creators whoever they may be, without social boundaries. As my collections over the years have shown, I love Disney and I love Keith Haring, so this collaboration makes for my ultimate treat.”
Disney X Keith Haring Virtual Pop-Up
Coach
Silver
Bronze

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Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
6
7
6
7
6.5

Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
6
7
7
7
6.75

Sergio Mannino
Founder
at Sergio Mannino Studio
Powerful use of color and light. We...
7
8
8
6
7.25

Caro Lundin
Co-founder & Creative Director
at ARC Club
8
7
7
7
7.25

Amrita Mahindroo
Director
at DROO - Da Costa Mahindroo Architects
8
8
8
7
7.75

Anne-Laure Pingreoun
Founder
at Alter-Projects
Fantastic use of color, bringing so...
7
8
9
7
7.75

Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
6
7
6
7
6.5

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
Although the use of a powerful colo...
4
6
6
4
5

Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
Effective use of colour and appropr...
8
7
8
6
7.25

Nasim Köerting
Head of Design
at The Office Group (TOG)
Powerful use of colour in a digital...
7
7
9
9
8

Rosie Morley
Principal
at Fender Katsalidis
Nostalgic by nature, it does indeed...
8
7
8
6
7.25

Shao Feng
Architectural Photographer
at SFAP
7
7
8
7
7.25

Caro Lundin
Co-founder & Creative Director
at ARC Club
7
7
7
8
7.25

Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
6
7
7
7
6.75

Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
7
7
7
7
7

Sergio Mannino
Founder
at Sergio Mannino Studio
Powerful use of color and light. We...
7
8
8
6
7.25

Amrita Mahindroo
Director
at DROO - Da Costa Mahindroo Architects
7
7
7
6
6.75

Anne-Laure Pingreoun
Founder
at Alter-Projects
7
8
9
6
7.5

Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
6
6
5
7
6

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
This being a virtual environment, I...
4
5
5
4
4.5

Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
7
7
7
6
6.75

Nasim Köerting
Head of Design
at The Office Group (TOG)
7
7
7
8
7.25

Rosie Morley
Principal
at Fender Katsalidis
7
7
7
7
7

Shao Feng
Architectural Photographer
at SFAP
7
7
7
7
7
Designer
Client
Coach
Floor area
500 ㎡
Completion
2020
Lead Director
Giovani Zaccariello
Visual Director
David Lehman
3D Specialist
Allan Tagino
Architectural Director
Rachel Harding
Architectural Designer
Allison Knabbe
Designer
Mercedes Beach
Technical Direction
Arlene