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Disney X Keith Haring Virtual Pop-Up

Coach

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
6.83
7.17
7.50
6.67
7.04
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
6
7
6
7
6.5
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
6
7
7
7
6.75
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Powerful use of color and light. We...
7
8
8
6
7.25
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
8
7
7
7
7.25
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
8
8
8
7
7.75
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Fantastic use of color, bringing so...
7
8
9
7
7.75
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
6
7
6
7
6.5
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
Although the use of a powerful colo...
4
6
6
4
5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
Effective use of colour and appropr...
8
7
8
6
7.25
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
Powerful use of colour in a digital...
7
7
9
9
8
Rosie Morley
Rosie Morley Principal at Fender Katsalidis
Nostalgic by nature, it does indeed...
8
7
8
6
7.25
Shao Feng
Shao Feng Architectural Photographer at SFAP
7
7
8
7
7.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
6.58
6.92
6.92
6.58
6.75
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
7
7
7
8
7.25
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
6
7
7
7
6.75
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
7
7
7
7
7
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Powerful use of color and light. We...
7
8
8
6
7.25
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
7
7
7
6
6.75
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
7
8
9
6
7.5
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
6
6
5
7
6
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
This being a virtual environment, I...
4
5
5
4
4.5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
7
7
7
6
6.75
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
7
7
7
8
7.25
Rosie Morley
Rosie Morley Principal at Fender Katsalidis
7
7
7
7
7
Shao Feng
Shao Feng Architectural Photographer at SFAP
7
7
7
7
7
Designer
Client
Coach
Floor area
500 ㎡
Completion
2020
Lead Director
Giovani Zaccariello
Visual Director
David Lehman
3D Specialist
Allan Tagino
Architectural Director
Rachel Harding
Architectural Designer
Allison Knabbe
Designer
Mercedes Beach
Technical Direction
Arlene

Coach’s Exploratorium enables visitors to discover and shop special edition physical and digital gifts including leather bags topped with Mickey’s ears, shearling jackets, totes, and sweatshirts printed with Haring’s signature artwork, as well as AR filters and a bespoke Spotify playlist. With reduced opportunities for physical campaign pop-ups due to Covid-19, the Exploratorium enables Coach to digitally reach out to their consumers and capture the spirit of optimism and inclusion that Disney, Haring and Coach all share. The Exploratorium is divided into eight unique spaces which include five interactive rooms. Innovations include an AR Micky Mouse that surprises visitors as they explore, and an immersive subway station inspired by New York City where consumers can paint their own street art in the style of Haring. Coach introduces the Disney Mickey Mouse x Keith Haring Virtual Pop-Up, a digital experience where customers can discover and shop the house’s new collaboration between Disney and the iconic New York artist. Featuring five interactive rooms, the experience’s innovations include an AR Mickey Mouse that surprises customers as they explore, an immersive subway station inspired by New York City where customers can paint their own street art in the style of Haring, and videos featuring stars of the campaign Kaia Gerber and Kōki. Culminating in a special edition gift shop where customers can shop physical and digital gifts such as AR filters and a bespoke Spotify playlist, the experience captures the spirit of optimism and inclusion that the three American icons—Disney, Coach and Haring—all share. In the experience, customers can also discover the Disney Mickey Mouse x Keith Haring collection, including bags crafted in glovetanned leather topped with Mickey’s ears, and a shearling jacket, totes, and sweatshirts printed with Haring’s artwork. “Sometimes the best design comes from the most unlikely juxtapositions, and I can’t think of a cultural clash that brings me more joy than Mickey Mouse and Keith Haring,” said Coach Creative Director Stuart Vevers. “Ahead of its time when it was first made, this art feels so timely today as we can celebrate and appreciate the diverse work of great creators whoever they may be, without social boundaries. As my collections over the years have shown, I love Disney and I love Keith Haring, so this collaboration makes for my ultimate treat.”