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Enjoei Headquarter

Gema Arquitetura

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Reception and Workspace - João Paulo Prado
Workspace, booths  and directors rooms - João Paulo Prado
Workspace - João Paulo Prado
Reception and Workspace - João Paulo Prado

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Large Office
7.55
7.55
7.60
7.55
7.56
George Takla
George Takla Interior Design Manager at NAGA
A fresh and creative reimagining of...
8.5
8
8.5
8.5
8.38
Renee Cheng
Renee Cheng Partner & Vice President at CCD|Cheng Chung Design HK
historic downtown, urban renewal, c...
7.5
7
7
7.5
7.25
Anand Sharma
Anand Sharma Founder and Partner at Design Forum International
7.5
7.5
7.5
7.5
7.5
Johann Matthysen
Johann Matthysen Founder at Matthysen
A thoughtful, contextually rich int...
7.5
7.5
7
7.5
7.38
Ian Neville Douglas-Jones
Ian Neville Douglas-Jones Creative Director and Cofounder at Atelier I-N-D-J
7.5
7.5
8
7
7.5
Bethany Gale
Bethany Gale Interiors Design Director at Stonehill Taylor
7
7.5
7
8
7.38
Luc Bouliane
Luc Bouliane Principal at Lebel & Bouliane Architects
7
7.5
7
7
7.13
Banghui Wei
Banghui Wei Chief Interior Designer at Gemdale Corporation
8
7.5
8
7
7.63
Elliott Koehler
Elliott Koehler Creative Director at JPA Design
Overall, the space is memorable, fe...
7.5
7.5
8
8
7.75
Holly Hallam
Holly Hallam Coowner at DLSM Studio
Lovely use of pattern to create vis...
7.5
8
8
7.5
7.75
Client
Enjoei
Floor area
2100 ㎡
Completion
2024
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Finishes

In the heart of São Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the new headquarters of Enjoei, Brazil’s largest second-hand ecommerce platform. The 2,100m² project embraces principles of sustainability, innovation, and space requalification, while enhancing the company’s interaction with the city, towards a more diverse and democratic future.

The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity. An empowering space capable of transforming staple daily life into stimulating well-being, incorporating value to creative and intellectual production.

The cliente outlined three key points for the briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget.

The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.

At the back, enclosed white rooms organize the office. The galleries runs along the internal street, leading to the meeting point at the curved corner, where the boardroom and kitchen are located—concluding the spatial experience.

The predominance of white in the pillars, ceiling, infrastructure, and capsule-like rooms creates a light and futuristic atmosphere. Reusing the existing subfloor resulted in cost savings and highlighted the contrast between the rustic flooring and soft carpets. Elements such as recycled fabrics, colorful stripes and mirrors bring rhythm. Galvanized steel appears in the coffee volume, call booths and bathrooms, where reused sinks and mirrors are featured. Meeting rooms were designed to ensure better acoustics, avoiding large glass panels.

Pillars along the façade were sanded to reveal their original tiles, while internal pillars retained their white paint finish, which also helped reduce both costs and timelines. Custom-designed, vintage and locally produced furniture ensures a unique result.

Enjoei’s move to the city center initiates a broader conversation about the reoccupation of São Paulo’s historic downtown, affirming that urban renewal is possible through democratic, contemporary, and responsible architecture. By combining references to time, materiality and urban identity, Enjoei’s new office weaves itself into the history of the Copan and reinforces a vision of a more open, creative, and plural urban future.