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Cosmetea Pop-up Shop

Nax Architects

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Cosmetea Pop-up Shop - Raitt Liu
Cosmetea Pop-up Shop - Raitt Liu
Cosmetea Pop-up Shop - Raitt Liu
Cosmetea Pop-up Shop - Raitt Liu

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Pop-Up Store
6.31
4.85
6.38
4.77
5.58
Nathan Watts
Nathan Watts Creative Director at Interstore
7
3
5
5
5
Doris Sung
Doris Sung Principal/Director of Undergraduate Programs at DOSU Studio Architecture/USC School of Architecture
I have to say, I like the ideal of...
6
5
5
5
5.25
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
5
6
6
5
5.5
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
Using mostly mirrors for a cosmetic...
7
4
6
3
5
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
Loving the cylindrical scheme! I pe...
7
5
8
5
6.25
Simon Goff
Simon Goff Founder and Director at Floor_Story
8
5
6
4
5.75
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
6
4
5
5
5
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
5
4
6
4
4.75
Frank Lee
Frank Lee Founder and President at Shanghai Fengyuzhu Culture Technology
6
6
8
6
6.5
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
6
5
6
5
5.5
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
The design generates curiosity and...
7
6
8
5
6.5
Victoria Yakusha
Victoria Yakusha Founder and chief architect at Yakusha Studio & FAINA Collection of live design
7
5
7
5
6
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
5
5
7
5
5.5
Client
Shanghai Chicmax Cosmetics
Floor area
9 ㎡
Completion
2019
Lead designer
Lead designer
Lead designer

To transform a steamed dumpling shop on the corner of Yuyuan Road into a retail and exhibition pop-up shop, as well as to create a brand-new scene that suits urban residents' lifestyles. We found inspiration for our theme from Cosmetea's logo. This logo is based on a simplified image of a fairness cup, and resembles a pendulum with a time imprint, which implies cosmetics users' inner wish to 'retain time'. The logo's pendulum image is internalized as a design language and starts with the façade being dramatically chiseled out to create a cave, which extends to become a 9-square-meter interior space and creates infinite possibilities within the limited spatial scale. The "time tunnel" uses a stainless steel mirror with LED string lights, and combines with a large window to bring in urban and natural landscapes while blurring the boundaries between its interior and exterior. The hollow layer has pallets that are inserted into customized slots in a sequence based on the principles of mortise and tenon structures. The wall cabinet can be used for product display and storage, and its surfaces are painted red to match the brand's main color scheme. In the daytime, it’s a very friendly and shared space. As night falls, it’s more like an urban lighthouse. Based on cutting-edge concepts, this project’s spatial experiment and behavioral experience help gradually deepen the brand’s impression on its consumers while reconsidering the relationship among city, nature and people.