This year Seen Displays collaborated with Converse to design a global campaign to launch the Chuck Taylor Renew Canvas crafted out of 100% recycled polyester from used plastic bottles.

Launching the collection at the recently reimagined Coal Drops Yard in King's Cross, the retail space served as an educational and inspirational environment to engage and enlighten the audience with ways to give discarded plastic a second life.

Designed to eliminate waste and for disassembly, the build was repurposed for further retail activations and displays - strongly reflecting the values behind the Renew Canvas. Materials included a mixture of wood from reclaimed timber yards, chip foam made from scrap multi-purpose foams, and repurposed lightweight polyurethane foam dust rescued from traditional waste streams of CNC fabrication workshops.

Working with Hubbub we demonstrated how the results of ‘Plastic Fishing’ projects in London's canals can be repurposed into new artwork, while students from the neighbouring Central St. Martins showcased their work exploring future conscious materials. To engage local shoppers in conscious fashion, artist and rapper, Lava La Rue, hosted a series of workshops in methods of giving pre-loved garments a second life.

By rethinking the process of design, starting with materiality, logistics, and the long-term future of each element, we believe that collaboratively we have built something new and honest. A standard we continue to use as a benchmark.