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STIHL Brand World

dreiform

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The Waiblingen-based family business STIHL opened its newly built company museum in the fall of 2023. Located directly on the Rems river with a view of nature, the STIHL brand world offers an exhibition area of 1600 square meters - ANDREAS STIHL AG & Co. KG, Waiblingen; dreiform GmbH, Hürth / Cologne
Level 0 EMOTION "Fascinating Forests“  The central element is the rotating 360° cinema, which shows the diversity of the forest and its transformation throughout the seasons. - ANDREAS STIHL AG & Co. KG, Waiblingen; dreiform GmbH, Hürth / Cologne
The exhibition modules offer visitors a variety of sensory experience - ANDREAS STIHL AG & Co. KG, Waiblingen; dreiform GmbH, Hürth / Cologne
The Waiblingen-based family business STIHL opened its newly built company museum in the fall of 2023. Located directly on the Rems river with a view of nature, the STIHL brand world offers an exhibition area of 1600 square meters - ANDREAS STIHL AG & Co. KG, Waiblingen; dreiform GmbH, Hürth / Cologne

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
7.50
7.25
7.25
7.75
7.44
Peter Meinders
Peter Meinders Lecturer at Saxion University of Applied Sciences
8
7.5
7
7
7.38
Hong-Bo Cheng
Hong-Bo Cheng Founder and Creative Designer at LubanEra·Design
7
7
7.5
8.5
7.5
Designer
Client
Andreas Stihl
Floor area
1600 ㎡
Completion
2023
Social Media
Instagram Linkedin

The recently opened corporate museum of STIHL, the STIHL Brand World, offers an exhibition area of 1600 square meters and is architecturally oriented towards the forest and nature. On three levels, it focusses on the almost 100-year history of the company and its products, but also on the forest and forestry.
The centre of the "Emotion" level is the exhibition area "Fascinating Forests”. Visitors can experience the relevance of the forest for our planet and how forestry work can be sustainable. Highlight of this level is a 360-degree forest cinema on a rotatable platform.
The "Vision" and "Innovation" levels show the history of the company and its products. The exhibition provides easy-to-understand insights into the topics of sustainability, quality, ergonomics and safety as well as production processes. An accompanying digital smart guide in German and English supports the interactive tour through the exhibition areas.In the STIHL TIMBERSPORTS® area, visitors can immerse themselves in the extreme sport at four virtual reality exhibits and a hands-on station. There is also a café, the STIHL Brand Shop and an exterior stage for speeches, events and product demonstrations.