The design is inspired by the brand conception, we are trying to implant a story about the future development of humans, implying that the brand brave to explore ahead of the concept. Therefore, we combine the reconstruction of traditional banking business with the concept of spatial story. Through the circumstances narratives method, conveying the rise of cutting-edge deign power in this journey of unknown and transformed story.
The uploaded consciousness is turned into the uploaded consciousness is turned into pulse signal that projected onto the screen, and the pulsating noise frequencies establish a connection with the real world. Different from the front space, the scene changes from deep black to hot red. The strong contrast of light and shade and the warm and cold light form multi-level changes in the space. Ambivalence in the space is accentuated here with the drama of the story.
In order to meet the needs of different activity scene in the limited commercial space, we created two mood spaces in the lighting atmosphere. When the lighting system of the product is turned off, the utility of the product is also weakened. The atmosphere is rendered by the lighting, which makes people quickly fall into the virtual story and escape from the bondage of the real world. When the product lighting is turned on, it shuttles back to the real world to meet the needs of the actual commercial shopping environment.
when planning the concept store, designer conceive that as much brand concept store in the division of space and narrative continuous space has original contradiction. If evenly separate the space, that will destructed the integrity of space. Thus designer adopt the way of the axisymmetric space can be divided into four. In this way, it not only maintains the integrity of the space, but also ensures the independence of each brand to achieve a balance of harmonious coexistence. At the same time, the overall design method of arc is used to create many small spaces to meet the distribution requirement of each function and avoid the defects of architectural conditions. In this way, to create a good shopping experience environment.