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Bluespace

Ra-Da

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The central coff ee bar - Ralf Strathmann
Sliding glass doors make the connecti on from the conference room to the entry lobby open andaccessible - Ralf Strathmann
Color and patt ern mark this central node in the project. - Ralf Strathmann
The central coff ee bar - Ralf Strathmann

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Sponsor
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Small Office
4.79
5.40
4.78
4.79
4.94
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
Strong entrance moment with the com...
5
6.5
5.5
5
5.5
David Wei
David Wei Cofounder and Design Director at Hatch Architects
4.82
4.72
5
5.11
4.91
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
The integration of showroom and off...
4.63
5.2
4.53
4.72
4.77
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
5
5
4.5
4
4.63
Christopher Lye
Christopher Lye Principal at Woods Bagot
5
6
5
5
5.25
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
5
6
5.86
5
5.47
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
5
4.75
4.75
4.5
4.75
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
5
5.5
4.5
5
5
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
6
5
5
5.25
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
3.86
6.5
4.04
5
4.85
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
4
4
4
4
4
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
5
5
5
5
5
Leilei Wu
Leilei Wu Partner at F.O.G. Architecture
5
5
4.5
5
4.88
Designer
Client
Bluespace
Floor area
7000 ㎡
Completion
2022
Budget
$80 / SF
Social Media
Instagram Linkedin Pinterest
Furniture
Finishes
Finishes
Finishes
Finishes

Bluespace is a high-end office furniture dealership in Southern California. Over time, the company has evolved into an entity that both sells furniture and helps create comprehensive spatial solutions for all kinds of office space. .This was to serve as their flagship while also functioning fully as an office.
Designed during the COVID pandemic, many ideas and principles of office design were rethought. Hybrid work is now the norm and this space endeavored to integrate that concept into the design
Instead of separating the front-of-house showroom and back-of-house office, we used an array of their systems furniture throughout to allow the full floorplate to serve both as showroom and office. This hybrid space was enabled with the use of hoteling products such as rolling lockers that could active any workstation and allow staff to sit wherever they chose.
The design is crafted around an experience of moving through the floorplate from the viewpoint of a patron. The primary path through the space is articulated with a series of Design Nodes creating stopping points and discussion opportunities. These are sometimes architectural insertions such as the blue coffee bar and other times TV zones with product education playing on loop. Zoning the spaces instead of enclosing them was a way of maximizing the relatively small building footprint.
The entry is renovated as a modern retail storefront allowing views all the way into the space.
Upon entry, the first anchor is a blue patterned coffee bar. It is immediately welcoming and acts as a key greeting moment. The company’s culture of hospitality is encapsulated with this first stop. Color, texture, pattern and lighting define this as its own autonomous moment within the whole.
The path continues easily through this entry zone and café to the main warehouse space. The colors in here are more subdued, serving as a backdrop to the furniture and carpets on show.
A centrally located green cube grounds this large space and simultaneously houses the Materials Library, another key stop along the path. Unique furniture configurations, anchored by distinct carpet treatments wrap this central cube, showcasing different products and providing areas to sit, rest and discuss. The company’s design teams cohabitate this space.
The primary path leads Patrons back to the front entry zone and loop through the patterned bar zone for the second portion of the showroom. This area highlights alternate work styles and different departments such as accounting which is less flexible and more private.
Alternative for private office layouts are demonstrated in the private rooms and workstations in this zone.
The path then leads back to the main entry area through a narrow, patterned walkway, acting as a threshold to that zone. The space is designed as a series of experiences that line the primary circulating path ending back at the blue coffee bar for a final rest and discussion before leaving the space.