Bits of You conveys a sense of how our lives are being impacted by the data traces we leave behind each and every day. It also shows how this differs from one person to another. 

In six semi-transparent cylindrical pavilions visitors can immerse themselves in the history of data collection, browse through a gender recognition algorithm, develop a feel for the subtle impact of digital profiles, and get a glimpse of a data-driven future. 

MAST was responsible for the concept-, spatial- and graphic design of this atmospheric exhibition at Nemo de Studio. 

The aim was to create a futuristic space that still feels intimate and comforting. There’s a lot of emphasis on interactives. For example visitors take seat in a chair and have to accept a cookie to start. In this chair they not only see how data is collected on four protagonists but also the installation collects secretly data about them. 

After the videoclip this over, the collected data is shown to the visitor with a piece of advice to be more careful, before accepting cookies the next time. In another pavilion visitors can flip through a giant interactive book learning how a facial recognition algorithm works. Further they can discover secret influencing algorithms through magic viewers, paint their own poster of the future or familiarise themselves with cases where data was used to affect personal lives, for the good or the bad. 

The scenography uses simple low impact materials while light creates the spaces atmosphere, creating a room for a personal dialogue about data. The circular metal structures were designed as circle sub-segments to be reused and reassembled in different configurations and shapes. The fabric wall, fixed with magnets, and the flex LED lines, can easily adapt to those new shapes. 

As the space was designed during the covid crisis the pavilions also serve a second purpose. Besides creating interesting see through spaces they also function as buffer zones. Limiting visitor numbers per pavilion and creating a well ventilated subspace.