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Feltech Pavilion 2025 | Old into New

NPDAstudio

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Front Approach - Tanet Chantaket
Walk into the Tunnel - Tanet Chantaket
Ceiling Detail - Tanet Chantaket
Front Approach - Tanet Chantaket

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
8.50
7.50
7.75
8.50
8.06
Viktorija Valiulyte
Viktorija Valiulyte Senior Designer for EMEA Flagshipstores at Nike
4.5
5
5
4.5
4.75
Jenn Celesia
Jenn Celesia Founder at Jenn Celesia Consulting
While the story is compelling, it i...
4
5
5
4
4.5
Rahul Mistri
Rahul Mistri Founder and Principal Designer at Open Atelier Mumbai
4.99
5
5
4.17
4.79
Christopher Lye
Christopher Lye Principal at Woods Bagot
Makes it difficult to assess when t...
4.5
5
5
4.5
4.75
Søren Pihlmann
Søren Pihlmann Founder at pihlmann architects
4
5
4
4
4.25
Ke Xie
Ke Xie Founder at Signyan Design
4.57
5
5
4.57
4.79
Matteo Ferrari
Matteo Ferrari Founder at Matteo Ferrari Studio
5
5
5
4
4.75
Cathy Wang
Cathy Wang Founder and Principal at Montaigne Design
4.48
5
5
5
4.87
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
We are lacking information here, un...
4
4.5
5
4
4.38
Micha Klein
Micha Klein Executive Director at Liganova
4
5
5
4
4.5
Moein Jalali
Moein Jalali Founder at Moein Jalali and Partners
4
4.5
4
4
4.13
Christina Prodromou
Christina Prodromou Director at COX Architecture
4
6
5
4
4.75
Elnaz Taghaddos
Elnaz Taghaddos Cofounder at E Plus A Atelier
While the focus on floral arrangeme...
4.5
5
5
4
4.63
Heather Dubbeldam
Heather Dubbeldam Principal at Dubbeldam Architecture + Design
Difficult to see how this reads as...
5
5
6
5
5.25
Kot Ge
Kot Ge Founder at LSD Interior Design
5
5
5
5
5
Designer
Client
Feltech Manufacturing
Floor area
108 ㎡
Completion
2025
Budget
€ 30000
Social Media
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"Past" :
Over 15 years ago, in 2010, NPDAstudio took its first steps into Digital Fabrication Design through the pioneering Brainfit Studio project — one of the earliest of its kind in Thailand. At that time, with limited technology, budget, and materials, fabrication and assembly relied heavily on manual craftsmanship, using affordable MDF boards and low-cost refugee labor. Despite constraints, the project opened new creative frontiers in 3D digital design, fabrication, and assembly.

"Present" :
Fast forward to today, NPDAstudio joins hands with Feltech — a leading producer of advanced acoustic and thermal insulation panels — to create the Feltech Pavilion 2025 under the ASA Expo’s theme “Past Present Perfect.” This collaboration represents the perfect blend of vision, innovation, and timing.

"Perfect" :
Feltech’s high-performance polyester fiber panels, made from recycled plastic bottles, embody modern standards of sustainability and smart design. Their lightweight, non-toxic material absorbs sound and insulates heat with superior performance. With cutting-edge machinery and fabrication tools, Feltech empowers designers to explore limitless forms, colors, and surface patterns — earning accolades such as ASA Platform Selected Materials 2025 and Best Innovation Award 2025.

Pavilion Design Intention:
The pavilion embraces Digital Fabrication as a medium for reimagining spatial and acoustic experience. Hundreds of uniquely patterned triangular panels are fabricated and assembled into a dramatic 5-meter-high parabolic tunnel made of steel, offering visitors a semi-enclosed acoustic haven amid the bustling Expo. These petal-like forms invite exploration, conversation, and inspiration.

Each wall — curved, flat, or forming small chambers — showcases the versatile textures, colors, and applications of Feltech’s materials. Artistic lighting adds depth and motion to the spatial narrative, while interactive zones allow hands-on experiences with Feltech products.

Result of Imagination:
When asked to describe the space, AI imagined the pavilion like overlapping jasmine petals — an accidental yet poetic symbol of Thai culture, subtly embodied in modern form. A design rooted in the past, shaped by the present, and perfect for the future.

Sustainability Beyond the Expo:
The pavilion was designed for minimal waste. The steel structure will be repurposed as a greenhouse, while Feltech panels will be recycled into new insulation sheets — proving that sustainable design can be both beautiful and circular.