This is a store of a Korean eyewear brand called "YUN". "YUN" has several stores in Seoul and Berlin. Now, this place is called Pangyo in Korea, and it was designed based on the concept of Korean minimalism.

The Korean Walls (Korean pronunciation ‘Dam’)

‘Yun Pangyo’ has two sides running together symmetrically in parallel. The scene consists of the two facades running the length like a long rectangle in simple design. While some may feel that there are many advantages to be gained from exposure to the large area, we believe that there are more drawbacks than advantages in the sound demonstration of the brand story and operational directions due to the dispersal of movement and attention. It was one of our other missions that we encountered to overcome this drawback in terms of the construction of space, and to have our customers feel the ‘Yun’ identity while making purchases of our products.

We found the clue for the expression of the core concepts of ‘Yun,’ and for the overcoming of these drawbacks from traditional Korean walls. The traditional Korean house uses the pillars and horizontal angle brace to wholly include the surrounding scenery in the effort to embrace nature, and this shows the Korean attitude towards nature in the past. The outer walls were meant to complement the drawbacks of the houses, and these were also meant to accommodate the surrounding terrain and landscape. Furthermore, the walls not only act as a boundary between the inside and the outside, but also as a picture frame that modifies the view beyond the fences. It was also a boundary for subtle communication from the outside to the inside, or in reverse.

As if to accommodate the surrounding space, ‘Yun Pangyo’ includes 3 walls of differing forms and sizes. Through these walls, the facades show different appearances from both sides. The customer enters and walks a narrow path between the two walls, and examines spectacles by crossing the wall and walking on a path of a different appearance. We feel that this scene with the customer reflects the ‘Yun’ identity that captures the Korean feeling.

Naturalness
Another clue to the effective resolution of design was ‘naturalness.’ Until now, the space selling spectacles was always accompanied with bright lights and gaudy materials in the background. However, it is rarely that the spectacles alone, or the wearer of the spectacles, is placed in this kind of gaudy illumination or background. We believe that the spectacles sold by ‘Yun’ must be natural and conform to everyday life. The momentary brilliance of the product can hinder the continuity of the brand. We felt that ‘Yun’ as a brand, and its spectacles, can only show its true nature when they are naturally reflected in everyday life.