Perfect Diary is a well-known domestic makeup brand that consistently creates beauty experiences within reach and beyond expectations. Perfect Diary completed the brand image upgrade last year, using a new logo to interpret the brand concept of beauty without limits. Leaping Creative was invited to upgrade its new retail experience store. The new store is located at Hangzhou Hubin 88, one of the most representative complexes in Hangzhou's core business district. The store continues with the brand's characteristics of beauty without restrictions and freedom without restraint, presenting a relaxed exploration experience. And the innovative application of the brand imprint in the space establishes a unique degree of recognition for the brand. It helps the brand to build a reputation in the user's mind. Extract visual elements from brand aesthetics, to reveal the free-spirited spatial vision The Leaping team extracted the expression of free-spirited in Escher's aesthetics as the core concept of the space and created an offline experience scene for relaxation and freely exploration through transparent and floating spatial presentation techniques. The spatial layout is presented obliquely in the form of diagonal lines to maintain transparency and openness for a broader range of audience. The bright and transparent shelves are the primary segment in the store. Through the orderly arrangement, the various blocks are connected in series. Consequently, the visual and experience of consumers would concentrate on the fascinating beauty products, which provides consumers a spontaneous exploration and an unfettered shopping experience. Combine with high frequency launched new products, improve product experience through exhibition system design Based on new products releasing frequencies and conventional beauty products, the Leaping team has arranged logical and orderly areas and display props to make the consumption path clearer and more accessible. The professional make-up trial scene is prepared to increase the contact and interaction between consumers and the product. The island cabinets in the new store are updated according to the latest products theme on the high frequency. To present a transparent and freely explored offline experience space, the design team embedded top-selling products in the original square pillars to create the HOTSELL pillar. This modification extends the store's sales attributes, allowing the space for more versatility. The Leaping design team combined Escher's design aesthetics to recreate the makeup customization area, enable consumers to explore a variety of beauty experiences from various angles and lighting patterns in the theme area. Innovative application of brand imprint Deepen brand visual association When consumers step into the store, the visual identity of the brand is eye-catching. The Leaping team employs the design techniques of imprint installation and unique spatial materials to facilitate consumers to continuously deepen visual associations and memories in the process of exploration.