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NTT Data Inforium Toyosu Innovation Center

Kokuyo

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Wall art at entrance - Tomooki Kengaku
Wall art at entrance - Tomooki Kengaku
Detail of wall art at entrance - Tomooki Kengaku
Wall art at entrance - Tomooki Kengaku

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Sponsor
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Small Office
5.47
6.08
5.80
5.42
5.69
Luca Macri
Luca Macri Partner at Lamatilde
6.5
7
7
5
6.38
David Kulen
David Kulen Creative Director at Powerplant
3
6
5
6
5
Ludmila Machado
Ludmila Machado Founder at Aurora Design
4
6
5.2
6
5.3
Weiping Lin
Weiping Lin Founder and Design Director at Lin Wei Ping Design Consulting
5
5.5
5
5
5.13
Michelle Smith
Michelle Smith Associate Designer at M Moser Associates
6.5
7
6.5
5
6.25
Mark Timo
Mark Timo Founder at De Interieur Club
5
5
5
5
5
Terry Xu
Terry Xu Chief Designer at Masanori Design Studio
5
7
5
5
5.5
Drew Gilbert
Drew Gilbert Design Manager at OBMI
5
5.62
5.3
5.54
5.37
Apoorva Shroff
Apoorva Shroff Founder at lyth Design
6
5
5
5
5.25
Llisa Demetrios
Llisa Demetrios Chief Curator at The Eames Institute of Infinite Curiosity
6
7
6
5
6
Marcel Häusler
Marcel Häusler Creative Director at Karl Anders
7
5
7
6
6.25
Alessandro Ranaldi
Alessandro Ranaldi Head of Workplace Consultancy at Foster and Partners
5
6
6.5
5
5.63
Juan Alberto Andrade
Juan Alberto Andrade Founder at Juan Alberto Andrade
7.02
7.02
6.94
6.23
6.8
Yuan Jiang
Yuan Jiang Cofounder at Soda
5
6
5
5
5.25
Yuanman Huang
Yuanman Huang Cofounder and Creative Designer at GS Design
5.98
6.09
6.61
6.5
6.3
Designer
Client
NTT Data Corporation
Floor area
520 ㎡
Completion
2022
Finishes
Furniture
Digital Contens

The Innovation Center is a place that aims to transform business and solve social issues by using digital technology. Against the backdrop of a decrease in visitors due to the spread of hybrid work styles under the pandemic situation, this project has been launched to update this facility from a place of dissemination focusing on technology exhibitions to a place of collaborative creation where real and digital technologies are fused together.

The concept is "maximizing the value of the experience". It is a space where interactive digital contents coexist in a comfortable hotel lounge-like space. It has multipurpose space and labs for everything from daily meetings to various events and information dissemination, a lounge for conversations with business partners, and a gallery where information can be accessed through interactive operations that follow people's movements. Data visualization, which comprehensively visualizes the information stored in the database, brings about a constantly new experience as the information is updated. Various types of data are represented as nodes, and the visuals of these organically connected nodes represent the " network" of NTT DATA.

The key element of the space design is the "Innovation Curve," one of NTT DATA's visual identities and the upper left shape of the initial "N" in the corporate logo. The wall art at the entrance is composed of over 2,000 pieces of Japanese cedar wood, and the 3D data generated by a proprietary algorithm based on the "Innovation Curve" is processed by a 3-axis digital woodworking machine. The components are nested in a structure of smallest "pieces" and "units" composed of those pieces, and each basic unit of 36 squares is made into a panel, which can be detached for future relocation. 

The shadows created by the minute changes in the unevenness manipulated by the algorithm accentuate the beauty of the wood's texture, and the design composition of small pieces and large graphics created by combining them represents the company's stance of creating new value using big data. The same design is also applied to glass film, which is programmed to semi-automatically control the design and transparency. 4 layers of film are created by printing embossed clear ink and white ink on a single sheet of glass film, which is then applied to the front and back of the glass. The combination of each ink, with and without printing, creates a total of 16 different expressions.


By applying the "Innovation Curve" to various spatial elements and visualizing NTT DATA's uniqueness in the design, the corporate brand can be felt throughout the facility. In addition, the use of reflective materials throughout the building creates a relationship where real and imaginary images cohabit, metaphorically expressing the fusion of the real and digital worlds.