Movable type printing is one of the four famous inventions of ancient China. With the development of time and progress of science and technology, it has already faded a way in people's lives. Our design client, Cha Yan Yue Se (the sexy tea), is a brand of "Modern Chinese Tea", which takes on responsibility for passing on Chinese traditional culture. We bring unique products to the audience, which will also serve as a carrier and medium for cultur al transmission and will be widely spread among the audiences. The client hopes to convey and present the ancient culture and wisdom to young people through a contemporary design language. The history of movable type printing can date back to more than 1,000 years ago. For people in nowadays, their basic understanding of it mainly focuses on features such as small squares, characters, engraving and flexible combination. The first problem we had to solve was that of the material, which is also the design medium. Green brick is a traditional building material that can accommodate the infinite combinations of a single geometry. This coincides with the audiences’ basic perception of movable type printing. As the brick material is thicker and more rigid, we chose to balance it with wood. The log material is soft and its color can be chosen according to the amount of bricks used. In terms of the design language of the space, we made a layered arrangement. The first floor is the product sales area, the second floor expresses the flexibility of "movable type printing" through the unity andvariation of the blocks, and the third floor enables audiences to experience the fun of “word”, "engraving" and "printing" through interactive devices. On the fourth floor, we have set up a "self-discipline door" and a "mini-booth", which not only presents "movable type printing", but also enriches the audi ences’ experience in viewing the exhibition. About 80,000 bricks were used for the entire project, with each brick being removed from an old abandoned house. These bricks were used for over 80 years on average, and have been exposed to the sun, wind, and rain for about a century, which makes each one naturally different and distinctive.
Moveable Word Concept Store
Hunan Z&C Interior Design Studio
Bronze

1 / 8

Marcos Aretio
Founder
at Markmus Design
Loved the use of simple materials s...
6.26
6.84
6.45
6.26
6.45

Christopher Ortiz
Project Designer
at VLK Architects
I really appreciated the expression...
6.5
6.75
7.5
6
6.69

Only Song
ISE Development Director
at Amer Sports Shanghai Trading
6.5
7
7.5
6
6.75

Louise Braverman
Founding Principal
at Louise Braverman Architect
5
6.55
6.01
8.41
6.49

Anthony Monica
Architect and Asst. Professor of Architecture
at Belmont University
6.3
6.5
6
6.5
6.33

Sen Lin
Design Director
at Gazer Design
7.01
7.49
6.93
7.01
7.11

Shawn Sullivan
Partner
at Rockwell Group
8
8
7.5
6.75
7.56

Alexis Vallégeas
Cofounder
at Aimko
6
5
6
5
5.5

Nicolas Hauvette
Creative Director
at Malherbe
7
7.3
7.3
6.2
6.95

Richard Kylberg
CEO and Head of Customer Success
at Blink the Design Agency
6.75
7.2
7.41
6.33
6.92

Ziyu Zhuang
Founder and Principal Architect
at Büro Ziyu Zhuang Architects
7.74
6.52
6.74
6.02
6.76

Maija Kreishman
Principal
at Michael Hsu Office of Architecture
6.8
7
7
6.5
6.83

Paul Clayton
Architect
at Clayton Korte
Interesting spaces created by the "...
7.29
6.24
8.01
6.52
7.02

Nils Wiberg
Interaction Designer
at Gagarin
7.1
6.24
6.2
5.74
6.32

Allison Rowe
Former Head of Design
at SPACE10
6.02
7.61
6.39
7.11
6.78
Designer
Hunan Z&C Interior Design Studio
Client
Sexy Tea
Floor area
300 ㎡
Completion
2019
Junlin Zhang, Design Director
Hunan Z&C Interior Design Studio