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Moln Tokyo

Case-Real

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Bronze
Project for a store for a new travel brand named 'moln', which means 'cloud' in Swedish. - Daisuke Shima
Main view of the store exterior. A cave-like space with adequate brightness was created by taking advantage of the low ceiling and semi-basement nature of the store. - Daisuke Shima
The approach is covered with the same rough-surfaced stone as the shop walls and displays. The area where the suitcases are actually tested is finished with linoleum. - Daisuke Shima
Project for a store for a new travel brand named 'moln', which means 'cloud' in Swedish. - Daisuke Shima

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.32
5.88
5.61
5.34
5.54
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
This feels very familiar and is per...
4
4
4
4
4
Tola Ojuolape
Tola Ojuolape Senior Project Designer at Selina
4
4
6
3
4.25
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
I love the reinterpretation of indu...
4
5
4
4
4.25
Aezad Muzaffar Alam
Aezad Muzaffar Alam Co-Founder and Design Director at REFORM Studio
4
5
3
3
3.75
Anika Hülser
Anika Hülser Head of Interior Architecture at HPP Architekten GmbH
3
5
6
4
4.5
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
4
4
4
4
4
Tiffany Yao
Tiffany Yao Regional Workplace Manager at Newmark
4
5
4
5
4.5
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
4
5
6
3
4.5
Penny Craswell
Penny Craswell Writer at The Design Writer
6
5
7
6
6
Martin Mostböck
Martin Mostböck Founder and creative director at AID at Martin Mostböck. AID - ArchitectureInteriorsDesign
nice details... but, all in all ver...
4
5
3
5
4.25
Zhang Jiliang
Zhang Jiliang Vice President at Greentown China Holdings
4
5
4
4
4.25
Designer
Client
Franky
Floor area
49 ㎡
Completion
2021
Social Media
Instagram Facebook
Finishes
Finishes
Furniture

Interior design project for the travel brand “moln”. The innovative aspect of this project is making negative spaces such as low ceilings that cannot enter the store directly from the street into a positive space that matches the brand concept with the materials and their composition. 

The word “moln” derives from the Swedish word meaning “cloud,” and reflects the desire to be a presence that is softly felt anywhere on earth, changing with the place, time, and air, just like those clouds that hover in the sky when one suddenly looks upwards on a journey. And based on the brand concept of nature on the earth, the earth-colored suitcases are developed with motifs such as rocks and red earth. Based on the backdrop of these features, we wanted the space to be similarly nature-inspired. However, this is not simply a heavy space with the sense of airiness of ‘moln’(= cloud). 

Specifically, the approach, walls, and display walls are entirely covered in light-colored stone with a roughened surface, to create a space that is compatible with the background of the ‘moln’ products. In addition, we also consider sustainability with calm nature colored materials, such as installing gray linoleum and fabric and so on. These materials, the existing conditions of the semi-basement, and products are combined to create an original store environment. From the outside, it looks as if the ‘moon’ products are lined up in a cave with a faint brightness, and the disadvantages of the existing space were created by using it as an element to express the brand’s worldview. 

The interior layout is quite simple and functional like a lounge space. It is composed of a sofa in the center, a presentation counter, a display with suitcases along the walls, and a desk for staff. And a large mirror helps visitors to walk around with the suitcases for trial. Despite the limited space and ceiling height, this layout created the spatial spread and fulfilled the function of a travel brand.