Interior design project for the travel brand “moln”. The innovative aspect of this project is making negative spaces such as low ceilings that cannot enter the store directly from the street into a positive space that matches the brand concept with the materials and their composition. 

The word “moln” derives from the Swedish word meaning “cloud,” and reflects the desire to be a presence that is softly felt anywhere on earth, changing with the place, time, and air, just like those clouds that hover in the sky when one suddenly looks upwards on a journey. And based on the brand concept of nature on the earth, the earth-colored suitcases are developed with motifs such as rocks and red earth. Based on the backdrop of these features, we wanted the space to be similarly nature-inspired. However, this is not simply a heavy space with the sense of airiness of ‘moln’(= cloud). 

Specifically, the approach, walls, and display walls are entirely covered in light-colored stone with a roughened surface, to create a space that is compatible with the background of the ‘moln’ products. In addition, we also consider sustainability with calm nature colored materials, such as installing gray linoleum and fabric and so on. These materials, the existing conditions of the semi-basement, and products are combined to create an original store environment. From the outside, it looks as if the ‘moon’ products are lined up in a cave with a faint brightness, and the disadvantages of the existing space were created by using it as an element to express the brand’s worldview. 

The interior layout is quite simple and functional like a lounge space. It is composed of a sofa in the center, a presentation counter, a display with suitcases along the walls, and a desk for staff. And a large mirror helps visitors to walk around with the suitcases for trial. Despite the limited space and ceiling height, this layout created the spatial spread and fulfilled the function of a travel brand.