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Labex Daejeon

F Square Studio

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Sponsor
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Large Office
4.42
5.26
4.68
4.90
4.82
Christopher Lye
Christopher Lye Principal at Woods Bagot
A very practical space designed in...
4
5.5
4
4
4.38
Katrina Yin
Katrina Yin Design Manager at JDS Development Group
4.5
5
5
5
4.88
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
Very functional and reduced. Howev...
4
5
4
4
4.25
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
4.5
6
4.5
6
5.25
David Schwarz
David Schwarz Founding Partner and Creative Director at Hush
4.1
5
5
5
4.78
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
Great concept rooted in rejecting u...
4.24
4.15
4.15
6.17
4.68
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
4.5
5
4.5
4
4.5
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
4
5
4.5
4
4.38
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
4.5
7
5
5.5
5.5
David Wei
David Wei Cofounder and Design Director at Hatch Architects
5.78
6.26
6.45
5.78
6.07
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
5
5
5
5
5
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
4.2
5
4.12
5
4.58
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
3
4.5
4
4
3.88
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
5
5
5
5
5
Leilei Wu
Leilei Wu Partner at F.O.G. Architecture
5
5.5
5
5
5.13
Client
BMS
Floor area
4858 ㎡
Completion
2022
Budget
KRW 2,000,000,000
Social Media
Instagram
Client
Design Director

The concept of this project is based on the idea of "Mahk," which is an unapologetic rejection of refinement for the sake of refinement, of ostentation that gets in the way of practicality or honesty. The original building was built in the 1980s at the peak of Korea's hyper-growing economy. 

Therefore, the space was constructed solely from the economic perspective to serve the program. I found that the quality of the building has severely decayed over time. However, the goodness remained in structural grids and was authentic in the original material usage. I instantly recognized that the project's goal was to restore the lost functionality of a building and build an aesthetic that reveals authenticity in a self-assured, uncrated, carefree way. The columns and the beams were the main skeletons that show the true self of the building, so these elements have remained untouched as much as possible. Still, the windows and service area must be replaced to be insulated and functional for modern use.