Kentucky Town Bangkok, a never-before-seen pop-up store in Thailand, is being held to celebrate the 40th anniversary of KFC Thailand. The main design concept was inspired by elements of the KFC bucket, incorporating KFC's identity to create a cohesive space for various activities. The curved lines and shapes of the bucket became the event's main feature, positioned at the heart of the pop-up store, creating a landmark that connects different spaces and invites everyone to participate in the activities of Kentucky Town.

Additionally, the event offers exclusive moments to provide special experiences for KFC Thailand's 40th anniversary. This includes various interactive activities or immersive experiences such as the KFC Thailand 40th Years Original Collection, a clothing line that combines KFC's essence with streetwear, and exclusive menu items available only at the KFC Store at Samyan Mitrtown, located near Kentucky Town Bangkok. These elements aim to create a cohesive experience between the KFC Store and the Kentucky Town Bangkok Pop-Up Store, allowing customers and fans to fully immerse themselves in the brand.

Kentucky Town Bangkok represents a new form of brand experience and enhances KFC Thailand's image. It blends a food festival with immersive experience activities, expanding public perception of the brand beyond just a restaurant to encompass lifestyle, fashion, and creativity.

Form: From the elements of the KFC bucket, including its curved lines, shape, and various KFC identities

Function: It creates a landmark and connects various spaces that invite everyone to join in the fun through activities designed for participation and immersive experiences. These include exclusive merchandise like the “KFC Thailand 40th Years Original Collection,” a clothing collection corner that interprets and presents KFC's essence blended with streetwear style. There are also exclusive experiences and many activity areas to enjoy, such as a corner to create your own avatar, a space for designing screen-printed tote bags and shoe painting, a 360-degree photo bucket corner, a nail painting station, a photo display corner, a VR game zone, and a content stage for ASMR fried chicken eating. These elements aim to create a cohesive experience between the KFC Store and the Kentucky Town Bangkok Pop-Up Store, allowing customers and fans to fully immerse themselves in the brand.