The Xi'an store of the famous Japanese fashion brand ISSEY MIYAKE. Taking advantage of the store's size, four brands with different character of Issey Miyake are located here.

Innovation :
In order to present the four brands independently, the four brands are divided into areas by large holes in the ceiling, without using partition walls, to increase visibility and circulation within the store. The partitioning without using strong walls is modeled after the traditional Japanese interior style. The holes in the ceiling then become display spaces for each brand. The display space is generally located at the front of the store, but by creating it overhead, the space can be used widely and bold expressions can be realized.

Creativity :
The overhead display space is created with a light ceiling that, when not in use, creates a dramatic interior, as if it were top light. It is an elegant and luxurious shopping experience. When bold displays are created, they appear to work with the merchandise below to create a stronger impact and increase stimulation. Because displays within the ceiling cannot be seen without getting closer, customers will ask, "What's there?" and will approach with curiosity. This is a mechanism that enhances circulation, which in turn leads to the experience of all four brands.

Functionality :
The façade will draw the eye and increase curiosity about the interior by revealing the exposed cross-section of the ceiling. The overhead display space is complete with a stage set-up that can be freely designed with batons for suspended displays and sheet graphics on the side walls. To highlight the displays and merchandise, the furniture for the four brands are unified. This allows the brands to change the ratio of hanger racks to shelves depending on the season, and to supplement each other's fixtures to facilitate operations. The loose separation of the four brands will make it easier for customers to understand the individuality of each brand.

Sustainability :
A typical show window is not allowed to remain empty. And keeping a display up 365 days a year is a lot of work. Overhead display space can be empty. By making sure that each brand uses it only when there are products they want to focus on, they can reduce the amount of extra production throughout the year. Unified fixtures also make it possible to partially replace brands in the future. We designed an "operational structure" to ensure the longevity of the store. If customers enjoy the design of the seasonal displays, they will enjoy them and visit the store again and again.