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Hug x Uma Wang Concept Store

Atmosphere Architects

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.08
7.33
7.50
5.42
6.83
Designer
Atmosphere Architects
Floor area
485 ㎡
Completion
2020
Designer
Tommy Yu
Designer
April Lo
Designer
Deniel Hwang

The space is slightly square, surrounded by walls, with gates on all sides, crisscrossing the city in a chessboard-like layout. This is Pompeii. If Pompeii is UMA WANG’s deconstruction and restoration of history through design, then this space tries to trace back this lost civilization through all the materials. The sense of history beneath the ash after 2000 years are conveyed through the annular distribution of floor bricks, interior materials and wood elements in the space.In this solemnness, the top light penetrates the room from above and falls on the green plants in the middle of the ground, as a metaphor for the arrival of hope after the ruins. Different from the primitive and mysterious atmosphere downstairs, on the steps, the space dominated by silver and white suddenly opened the boundary of vision.The circular and linear stainless steel rail display frame is a visual moving line, which connects the whole space in an orderly way. The application of curved surface elements to a certain extent neutralized the coldness brought by silver, and hug brand blue was interlaced with it, showing a sense of future and pioneer.Not only the modern sense in western pop culture, but also the contemporary consciousness from the east.