Liming Duan

In the Louvre Art Center, a premier international home furnishings retailer in Guangzhou, the independent full-house customization workshop competes with numerous top-tier international home furnishings companies. The essential question in this scenario is how to demonstrate the brand attributes. Through the refinement of the volume and the changing geometric form, which serves as space separation and independence from the space, the designer produces an “architectural living room” with the aid of architectural and natural qualities by going back to the source and building language. In other words, the elegance of light and structure communicates the brand’s individuality and gives the traditional, inflexible commercial display hall new life.

The project seeks to strike a balance between simplicity and complicity of the beauty of life. The entire work is full of rational elegance of architecture. Starting with “experience”, the designer develops such a location where people are driven by the space experience to consume and products are well fitted in such a place, and creates the sense of the space by means of form, sound, taste, touch, hearing and other sensory experiences. Thanks to the use of minimalist techniques, the designer gets rid of all material decorations to present the artistic sense of space by allowing the exhibition hall return to the most essential condition of light, space, volume and structure, thus showcasing the artistic, hierarchical and spatial sense of the space.

In addition, the designer inspires the resonance between people and the environment through the natural setting and uses the change in light and the rustic material to echo with it, thus gradually growing the corresponding products in order to improve the space’s ability to accommodate various product categories. In order to portray the customized mentality of going back to the basics, making the complex into the simple, and valuing uniqueness, the designer emphasizes the independent brand and provides a showcase art environment which is more than just a custom shop.

Taking inspiration from the book Praise of Shadow by Mr. Tanizaki, which worships traditional Oriental aesthetics, the designer mimics courtyards and temples to produce a serene, Zen, ethereal, and gloomy mood and transmits the beauty of Oriental pictures with the artistic conception of “Shadow”.

By rearranging moving lines in the design, a “garden” effect is produced. The stairs and the suspended cabinets in each exhibition hall enhance the connection between varied spaces, which blurs the limitation between the existing structure and layout, and creates a new flow between the building and the location. By doing so, the transition from between locations is smooth and rhythmic.