The project is located in Foshan, China. As a part of ceramic tile brand Overland's headquarters, it integrates the functions of reception, exhibition and experience, and aims to upgrade the brand's image. 

Innovation:
The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products. Freely flowing light and shadows integrate the rich layers of boundaries of products. The subtle subjective perception of material textures is converted into the impression of the spatial state. The space as well as light and shadows evoke visitors' imagination and sensory perception of products. Such artistic aesthetics feeds back the product system.

Creativity:
The design breaks the homogeneous design of conventional showrooms and ways of product display, hence enabling products to resonate with the space, nature, people and time. For this project, AD ARCHITECTURE conducted a bold exploration of showroom design in China's ceramic tiles sector. The column networks lead to the 20m-high hollow space, where visitors feel released from the oppressive feeling. Daylight penetrates the glass through geometric steel structures, enters the space and interacts with rock slabs. It varies with time, bringing visitors a joyful experience and taking them to the spatial climax. The geometric form and scale of the space highlight the large size of rock slabs. Complemented by light, the textures of natural rock slabs are strengthened. The tranquil light, powerful forms and natural tactile experience attract people, evoking various emotions and thinking.

Functionality:
The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space. The design displays the brand image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.

Sustainability:
The design stresses the role of natural daylight in the space and makes good use of it, which not only minimizes the use of artificial lighting and saves energy, but also enhances the spatial experience and adds a sense of closeness to the space. Through the combination of architecture, space, geometry and light, the design creates a textured scene to unfold narratives about products, and interprets a guiding art and aesthetic system.