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Cafe:: Button

Moon Lab

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Bar
5.29
5.81
5.77
5.40
5.57
Christopher Lye
Christopher Lye Principal at Woods Bagot
Budgeted execution. Slightly unclea...
5
5.5
5
4.5
5
Viktorija Valiulyte
Viktorija Valiulyte Senior Designer for EMEA Flagshipstores at Nike
5
6.4
5.5
6.5
5.85
Ankur Choksi
Ankur Choksi Cofounder and Principal at Studio Lotus
4.5
5.5
5
5
5
Micha Klein
Micha Klein Executive Director at Liganova
5
5.5
5
4.5
5
Matteo Ferrari
Matteo Ferrari Founder at Matteo Ferrari Studio
Richness of technical solutions and...
5
6
7
5
5.75
Javier Jimenez Iniesta
Javier Jimenez Iniesta Director at Studio Animal
6
6
7
6.5
6.38
Heather Dubbeldam
Heather Dubbeldam Principal at Dubbeldam Architecture + Design
Great level of detail and fit-out a...
6.5
6.5
7
7
6.75
Elnaz Taghaddos
Elnaz Taghaddos Cofounder at E Plus A Atelier
While the project emphasizes practi...
5
6
6.5
5
5.63
Moein Jalali
Moein Jalali Founder at Moein Jalali and Partners
6
6
7
5
6
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
5
5.5
5
5
5.13
Rahul Mistri
Rahul Mistri Founder and Principal Designer at Open Atelier Mumbai
5
5
5
5
5
Søren Pihlmann
Søren Pihlmann Founder at pihlmann architects
5
6
5
5
5.25
Christina Prodromou
Christina Prodromou Director at COX Architecture
6
6
6
5
5.75
Kot Ge
Kot Ge Founder at LSD Interior Design
5
5
5
6
5.25
Jenn Celesia
Jenn Celesia Founder at Jenn Celesia Consulting
5
6
5
5
5.25
Ke Xie
Ke Xie Founder at Signyan Design
5.63
6.03
6.27
6.44
6.09
Designer
Client
Ting-Zhou
Floor area
120 ㎡
Completion
2023
Budget
200.000 rmb
Furniture

Button Button is a concrete symbol for a brand, symbolizing the connection with consumers, and when it lands in space, it becomes a clue that connects spatial details. Just like preserving the original appearance of the storefront as much as possible, with concise store signage and further extending the symbolic meaning of buttons, the dotted "P" character replaces the original blue parking guide, integrating space and brand into the venue while ensuring functionality.

In order to create a more approachable and friendly sense of entry, we have redesigned the door, which was originally a flat opening but also somewhat heavy. Echoing the internal scene with a slanted through handle, highlighting exquisite thinking with the details of the store name on the top of the handle, and removing the original low-E film, making the space as transparent and open as possible.

Pushing through the door, the semi high pink acrylic board and customized box delicately delineate the movement line, allowing visitors to fully grasp the space within an uninterrupted visual field - the spacious bar counter is easy to operate, or the drinking area can sit around a table or sit alone next to a wall, meeting the diverse needs of the crowd.

The green canvas screens that define the front and back fields are adorned with button elements, which not only strongly relate to the brand image, but also present the product in a concise form, making it more pure. The natural feel of canvas also highlights the spatial temperament more and more, and is further synchronized with the specially selected camping tables and chairs, as well as the untreated concrete wall tops, playing a fresh and unique melody between the original and simple beauty. Considering both cost and environmental protection, indoor spaces are more focused on practical functionality.

However, based on the current demand for coffee shops to rely on spatial aesthetics for dissemination, designers have proposed a solution to build a spatial foundation using birch boards and aluminum profiles. The only kitchen area that needs to be enclosed is built with red bricks, creating a flexible and versatile public space that combines natural and industrial sensory experiences.

Cafe: Button replaces complex blocks and decorations with the natural implantation of brand elements. Old friends devote their energy to polishing spatial details and constructing scenes, jointly completing a low-cost co creation attempt related to community coffee spaces.

In a spacious and unobstructed scene, warm light connects the inside and outside, and buttons not only connect people and space, or people and coffee culture, but also bring people around the table to drink, rebuilding some kind of intimate public relationship.