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Bong Bong Plastic Surgery

ssomoodesign

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INFORMATION 1 - Bong Bong 1
INFORMATION 2 - Bong Bong 2
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INFORMATION 1 - Bong Bong 1

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Healthcare Centre
5.73
6.21
5.96
4.96
5.72
Stephanie Lund
Stephanie Lund Cofounder and Creative Director at toi toi toi creative studio
7.75
7.5
7
6
7.06
Emily White
Emily White Experiential Design Lead at Deloitte Digital
I would have liked the concept to b...
4
6
3
4
4.25
Claudio Fiore Massenz
Claudio Fiore Massenz Sustainability Design Expert for the Built Environment at PVH Corp.
6
6
6
5
5.75
Eric Ch
Eric Ch CEO at Still Young
6
6
7
6
6.25
Peng You
Peng You Co-founder and CEO at Benwu Studio
5
5
5.5
5
5.13
Gijs Baks
Gijs Baks Founder at Space Encounters
Feels like a capsule in a spaceship...
6.5
7
7.5
5
6.5
Marta Nunez Anton
Marta Nunez Anton Associate Interior Designer at AECOM @ ID+S
Lets say that the explanation left...
6
5
7
5
5.75
Kajsa Krause
Kajsa Krause Design Principal at Champalimaud Design
6
6
6
5
5.75
Thomas Danet
Thomas Danet Design Director at Jones Lang LaSalle
The daring concept was calling for...
6
6.5
6
5.5
6
Nicky Drobis
Nicky Drobis Partner at Fender Katsalidis
6
7
5.5
5
5.88
Huang	Jianfeng
Huang Jianfeng Founder and Creative Director at ONE-CU Interior Design Lab
6
6.5
6
5.5
6
Ying Sun
Ying Sun Senior Interior Architect at Spotify
5
6
7
5
5.75
Matt Parry
Matt Parry CEO at The Future Collective
7
7.5
6
4.5
6.25
Marianne Stroyeva
Marianne Stroyeva Senior Retail Design Manager at adidas
I'm afraid I disagree with the enti...
3
5
4
3
3.75
Client
Bong Bong Plastic Surgery
Floor area
190 ㎡
Completion
2022
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Bong Bong Plastic Surgery is a hospital that designs the most beautiful parts of women. ‘Bong Bong’ means a peak, which is a metaphorical representation of a woman's breasts. We eliminated the hidden meaning that should be unrevealed in the design and made the space visible to the client directly through the curved space. It is focused on creating a space for comfortable counseling and procedures so that women can shake off their concerns between their desire to be beautiful on their own and their fear of surgery. The key to the design that we were trying to do in this space is ‘Rhyme and Association’. We created an invisible echo that represents the repeated cadence of the word ‘Bong Bong’. And the overlapping layers of arches that shows the wavelength of sound naturally made a curved space. Through this association, the characteristics and beauty of the female body that curves are emphasized are expressed in the space. There is the ambiguous boundary between natural light and artificial lighting, which represents a warm space hugging each other through harmony and supplementation, rather than confrontation between nature that created the original human being and humans who strive endlessly to look more beautiful. The components of the space were also adapted to the overall curved space design with the sofa and information, the decorative design elements of the wall and the separated patterns of the floor, the comfortable sofa in the powder room and even the fancy chandelier have a curved soft shape. Therefore we considered the design of the space from the customer's perspective, so rather than giving them the cold and frightening feeling of surgery and hospital, customers can get the belief that doctors would make them beautiful like sculptors who create beauty.