ANTIHUMAN is a hybridization between a store (which does not want to be) and a different space for interaction, in which a way of doing business is communicated that helps to consume consciously. The project was born to create a meeting point where, more than living a commercial interaction, one can find a different experience in this massive, sometimes overwhelming center. 

The project
The assignment consisted of creating a store for the multi-brand Antihuman, for apparel and footwear. The name of the brand does not appeal to the denial of the human, on the contrary, it is an invitation to be a better humanity. Based on this great purpose, the space sought to be transparent, sustainable, inclusive and transparent that would allow an experience that appeals to the senses and humanity. 

Sustainability was worked on by reusing and restoring old furniture that had been discarded by another retail brand and designing a long-lasting, minimalist and timeless space, where the materials resisted and remained in good condition over the years and were not needed. renovations over time. The feeling of novelty only depends on the art and the extravagant elements that decorate it. 

In the store, this focus of attention is on the tunnel that seeks to transport you to a psychedelic place of reflections, colors and lights, which reveal the authentic and creative personality of the brand. This space can change color and purpose, depending on launches or special marketing dates, connecting with how playful and changing communication can be. Inclusiveness manifests itself in a space where it is not divided by gender, creating a safe place for people of sexual diversity. All the furniture is modular so that the store can be changing and adapting to the diversity of products it offers. 

The third pillar is transparency. The brand's mission is to make transparent where its products come from so that consumers make a conscious and informed purchase decision. This was manifested in the interior design, in a showcase and wide entrance, which reveals what you can find inside the store.where it is not divided by gender, creating a safe place for people of sexual diversity. All the furniture is modular so that the store can be changing and adapting to the diversity of products it offers. 

The third pillar is transparency. The brand's mission is to make transparent where its products come from so that consumers make a conscious and informed purchase decision. This was manifested in the interior design, in a showcase and wide entrance, which reveals what you can find inside the store.