For every great moment in sports, somebody was waiting in line for a soda. Leveraging its relationship with the Brooklyn Nets and Barclays Center, American Express created the first Card Member exclusive, cashier-less concession experience within a partner venue, unlocking a one-stop shop for fans to buy food, beverages, and merchandise. No waiting required. 

By combining artificial intelligence and machine learning technology, American Express Card Members could simply tap their card, grab what they wanted and were able to head back to the action within seconds. Take away standing in line and transactions, and customers saved an average of ten minutes. Which in sports is several lifetimes. 

Through this innovative approach to membership benefits, American Express not only solved a major fan pain point, but also elevated everyday transactions to unique experiences and connected commerce with Card Member passion points. In doing so, American Express created value for their Card Members and differentiated themselves from competitors—while getting fans back to the action.