Why designer-architect Luis Rueda thinks that the pandemic has made the standardized retail experience obsolete

Formerly of HMKM – a studio that had a 30-year run in New York City and London before closing its doors this month – creative director Luis Rueda has worked with the likes of Starbucks, Herman Miller, Sonos and Nike in the span of hi
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
A restrained design language allows the ceremony of coffee-drinking to take centre stage

Customer comfort is central at a Taiwanese café where lingering is encouraged

What retailers can do to cultivate conscious consumerism

How Glossier used a product launch to make perfume discovery experiential

This retailer integrates tactile features to connect with shoppers

Want to make retail less transactional? Trade white boxes for bold geometries

Can brilliant brick-and-mortar design bring in the big bucks?

Openings: Immersive exhibitions and flagships galore

Openings: A Côte d'Azur casino, Printemps lands in New York and more
