Random Studio drives the idea of a personal scent home with its AI-powered poetry machine that tailors the experience of discovering a perfume to each individual visitor.

KEY FEATURES

For cosmetics brand Glossier’s Fleur fragrance launch at Galerie Joseph in Le Marais, Random Studio designed three pavilions inspired by the brand’s scents; each told a different story based on the perfume’s characteristics using sheer fabrics and coloured light. For the Fleur pavilion, which took centre stage, the studio designed an AI-influenced moment to create an encounter unique to each and every visitor. Upon entering the purple petal-filled space and interacting with the perfume bottle, the visitor’s body language and facial expressions were captured and the information used to generate poetry based on emotions interpreted from the data. The generated poetry was then projected onto a screen in real time.

FRAME’S TAKE

They say a perfume becomes your own by blending with the scent of your skin, and Random Studio drives the nature of an ‘individual’ scent home for Glossier with its AI-powered personalized poetry. Furthermore, the poetry-machine was developed in-house by Random Studio, representing a new front for spatial AI in retail applications. The exhibition design gave the other Glossier scents their own domain using three distinct colour stories, each visually striking in a social media-ready way. After their encounter with Fleur, visitors exited through the gift shop, making the moment in the pavilion more than just a product launch – it was an ultra-customized retail experience.