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How Glossier used a product launch to make perfume discovery experiential

BOOKMARK ARTICLE
Random Studio designed a brand experience for the launch of Glossier's Fleur fragrance. - Alexandra Mocanu
Visitors' body language and facial expressions were captured and the information used to generate poetry based on the emotions interpreted from the data. The generated poetry was then projected onto a screen in real time. - Alexandra Mocanu
Of the three pavilions, the Fleur pavilion took centre stage. - Alexandra Mocanu

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Location
116 Rue de Turenne, 75003 Paris, France Galerie Joseph
Client
Event Management
Production
Area
850 sq-m

Random Studio drives the idea of a personal scent home with its AI-powered poetry machine that tailors the experience of discovering a perfume to each individual visitor.

KEY FEATURES

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