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This retailer integrates tactile features to connect with shoppers

BOOKMARK ARTICLE
Extensive carpeting, adorned with pompom-like features, softens this high-tech aesthetic. - Courtesy of Ader Error
Other parts of the store echo this attention to texture, from soft, velvety couches to the organic curves of log stools. - Courtesy of Ader Error
Ader Error adapts its sophisticated design language to frame moments of physical touch, which fosters a more comfortable and intimate feel. - Courtesy of Ader Error

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Situated in Seoul, Ader Error’s Seongsu store builds on the brand's established design language while incorporating soft fabrics to encourage touch and foster in-store comfort.

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